In November 2015 we carried out a survey on the drinking habits of adults in the UK.
We surveyed 2,303 UK adults aged 18-75 to examine their drinking patterns and behaviours, their attitudes towards alcohol and drinking and their experiences of cutting down or attempting to cut down the amount of alcohol they drink.
Aims and objectives
The main aims of the research were:
To provide an overview of adults' drinking behaviour in the UK
To take a close look at attitudes towards alcohol and harmful drinking behaviour
To explore experiences of moderation within the UK population, looking at those who are currently thinking of cutting down, those who are currently trying to cut down, and those who have tried to cut down in the past.