We analyse your contact details with other personal information that we observe about you from your interactions with our Site or when downloading or using our App and Tools such as the IP address, operating system and browser type of your device.
- an IP address to monitor Site traffic and volume;
- a session ID to track usage statistics on our Site;
- information regarding your personal or professional interests, demographics, buying habits, experiences with our products and contact preferences.
Our web pages and e-mails contain “cookies” "web beacons" or “pixel tags.” (“Tags”). Tags allow us to track receipt of an e-mail to you, to count users that have visited a web page or opened an e-mail and collect other types of aggregate information. Once you click on an e-mail that contains a Tag, your contact information may subsequently be cross-referenced to the source e-mail and the relevant Tag.
In some of our e-mail messages, we use a “click-through URL” linked to certain websites administered by us or on our behalf. We may track click-through data to assist in determining interest in particular topics and measure the effectiveness of these communications.
Please see our Cookie Notice further information.
This information is used to create profiles and insights about your interaction with the website and the interactions of our other customers. Where we have your consent to do so, we will also use your location data for customer insight purposes.
By using this information, we are able to measure the effectiveness of our content and how visitors use our Sites and our Services. This allows us to learn what pages of our Sites are most useful to our visitors, which parts of our Sites are the most interesting and what kind of content our users like to see.
We also use this information to help us with the development of future product and service lines, the design of the shop and the website.
We also use this information for marketing purposes (see the marketing section below for further details).