What we do

Drinkaware aims to change the UK’s drinking habits for the better.

Drinkaware is an independent charity working to reduce alcohol misuse and harm in the UK. We're here to help people make better choices about drinking.

Our vision

We are here to reduce alcohol-related harm by helping people make better choices about their drinking.

Our mission

We will achieve this by:

  • Providing impartial, evidence-based information, advice and practical resources
  • Raising awareness of alcohol and its harms
  • Working collaboratively with partners

Our values

  • Driven to make a difference
  • Led by the evidence
  • Resourceful
  • Work positively with others


Drinkaware's annual reports and audits

Funding and support

Drinkaware is funded by voluntary and unrestricted donations from major UK alcohol producers, pub operators, restaurants, major supermarkets and other retailers.

Drinkaware donors help support our aim to reduce harmful drinking by directing their customers to information and advice on the Drinkaware website (through the use of drinkaware.co.uk on packaging and advertising); and help extend the reach and impact of our campaigns as part of their commitment to social responsibility. Our research publications are made available to donors, as they are to non-donors and the general public, on our website.

Income from consumer information, logo licencing and partnerships may be generated by Drinkaware Trading Limited. Drinkware Trading Limited (company number 11735195) is a wholly owned subsidiary of the Drinkaware Trust and trades only to raise funds for its charity’s aims.

How you can support us


The work of Drinkaware is overseen by an independent Board of Trustees, chaired by Sir Leigh Lewis, who each bring relevant expertise to the operations of Drinkaware and act with full independence. Our independent governance, and our commitment to be led by evidence, was in 2014 further strengthened in response to the recommendations of the 2013 independent review of Drinkaware.

Our Memorandum and Articles of Association state that trustees shall be appointed through an open recruitment process based solely on their ability to meet the needs of the Trust; and that the Board may only appoint Trustees who are currently employed in the alcohol industry, or have a policy role with respect to alcohol, if they satisfy this criterion and if there are not more than two such Trustees in either category.

Drinkaware is committed to being evidence-led and to contribute positively to the evidence base around alcohol-related harm; all of our medical information and guidance for the public is reviewed by our independent Medical Advisory Panel, and Drinkaware holds Information Standard accreditation to reassure people that the information provided is impartial and accessible.

In 2014, the Research and Impact Committee, chaired by trustee Dr Timothy Walker, was established to oversee the work of our internal research function. By publishing the results of our evidence reviews, evaluations and other research on the Drinkaware website and in peer-reviewed journals, we share our learning transparently and hope to contribute to the wider knowledge on how best to reduce alcohol-related harm.

In April 2017 we launched a new five-year strategy that sets out Drinkaware's overall aims and provides clarity on how we plan to deliver against them by 2022.

Download the five-year plan


Tips to change your relationship with alcohol