What we do
Drinkaware aims to change the UK’s drinking habits for the better.
When someone is ready to start drinking less, Drinkaware is ready to support them. We give the full picture of what drinking does to their mind and body.
We offer information and advice to help people decide which practical changes are right for them and give tips and advice to form new habits and make those changes stick. And because we want people to be protected from alcohol harm, we take what we’ve learned about helping people cut back and use the evidence to promote a world where it’s easier to drink less.
We provide facts and advice to over 6 million website users per year alongside producing the latest research on alcohol harm in the UK. We also work with various partners to reduce alcohol harm, from football associations to local councils and the night-time economy.
800,000 people in the UK used our digital tools
This included over 60,000 people downloading the MyDrinkaware app to manage their drinking and over 700,000 people using the Self-assessment, the DrinkCompare Quiz and the Unit and Calorie Calculator to better understand their relationship with alcohol.
Drinkaware is funded by voluntary and unrestricted donations from major UK alcohol producers, pub operators, restaurants, major supermarkets and other retailers.
Drinkaware donors help support our aim to reduce harmful drinking by directing their customers to information and advice on the Drinkaware website (through the use of drinkaware.co.uk on packaging and advertising); and help extend the reach and impact of our campaigns as part of their commitment to social responsibility. Our research publications are made available to donors, as they are to non-donors and the general public, on our website.
Income from consumer information, logo licencing and partnerships may be generated by Drinkaware Trading Limited. Drinkware Trading Limited (company number 11735195) is a wholly owned subsidiary of the Drinkaware Trust and trades only to raise funds for its charity’s aims.
The work of Drinkaware is overseen by an independent Board of Trustees, chaired by Lucy Armstrong, who each bring relevant expertise to the operations of Drinkaware and act with full independence. Our independent governance, and our commitment to be led by evidence, was in 2014 further strengthened in response to the recommendations of the 2013 independent review of Drinkaware.
Our Memorandum and Articles of Association state that trustees shall be appointed through an open recruitment process based solely on their ability to meet the needs of the Trust; and that the Board may only appoint Trustees who are currently employed in the alcohol industry, or have a policy role with respect to alcohol, if they satisfy this criterion and if there are not more than two such Trustees in either category.
Drinkaware is committed to being evidence-led and to contribute positively to the evidence base around alcohol-related harm; all of our medical information and guidance for the public is reviewed by our independent Medical Advisory Panel, and Drinkaware holds Information Standard accreditation to reassure people that the information provided is impartial and accessible.
In 2014, the Research and Impact Committee, chaired by trustee Dr Timothy Walker, was established to oversee the work of our internal research function. By publishing the results of our evidence reviews, evaluations and other research on the Drinkaware website and in peer-reviewed journals, we share our learning transparently and hope to contribute to the wider knowledge on how best to reduce alcohol-related harm.
In April 2017 we launched a new five-year strategy that sets out Drinkaware's overall aims and provides clarity on how we plan to deliver against them by 2022.
Find out all the different ways we work to deliver change and reduce alcohol harm.
Find out about our services from work training to alcohol vulnerability training raise awareness and help reduce harmful drinking.
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Our campaigns are tailored to raise awareness of alcohol harm and help people change their relationship with alcohol. From taking drink-free days through to keeping young people safe on a night out, see how our campaigns are tackling alcohol-related issues.
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Our work is driven by evidence and insight. From the latest research to working with professionals, find out more about what our research has uncovered.
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