About us

Drinkaware is an independent charity which aims to reduce alcohol-related harm by helping people make better choices about their drinking. We will achieve this by providing impartial, evidence based information, advice and practical resources, raising awareness of alcohol and its harms and by working collaboratively with partners.

We engage and work directly with both the alcohol industry and public sector bodies to tackle alcohol-related harms. Here you'll find information about who we are, what we do and how we can help you. 

Funding and support

Drinkaware is funded by voluntary donations from major UK alcohol producers, pub operators, restaurants, major supermarkets and other retailers.

Drinkaware donors help support our aim to reduce harmful drinking by directing their customers to information and advice on the Drinkaware website (through the use of drinkaware.co.uk on packaging and advertising); and help extend the reach and impact of our campaigns as part of their commitment to social responsibility. Our research publications are made available to donors, as they are to non-donors and the general public, on our website.


We exist to positively change public behavior and the national drinking culture to help reduce alcohol misuse and minimise alcohol-related harm. You could become part of our team to make a vital difference and help people make better choices about their drinking.