Drinkaware commissioned YouGov to undertake the research on our behalf. YouGov interviewed a UK representative sample of 9,137 adults aged 18 to 85, consisting of 5,934 in England, 1,245 in Wales, 1,349 in Scotland and 609 in Northern Ireland. The devolved nations were proportionally over-sampled, relative to their population size, to allow for more robust analysis at nation level.
Fieldwork was undertaken between 11th June - 4th July 2021. The survey was carried out online.
Data has been weighted to be representative of the UK adult (18-85) population according to age, gender, social grade, and region. The sampling and weighting process is exactly consistent with that used in the 2017,2018, 2019 and 2020 Drinkaware Monitors.
For further information on methodology, and to view the questionnaire, please refer to the technical report.
Drinkaware commissioned PS Research to conduct qualitative research on individuals from the four groups of interest that emerged throughout our research conducted in 2020.
PS Research conducted an online community lasting seven days from 19th to 25th July 2021.
Participants were asked to complete a series of tasks including:
- A daily alcohol diary.
- A card sort activity around socially acceptable situations in which to drink alcohol.
- A graph and video activity to ‘map your mood and your drinking across the pandemic’.
- A card sort activity around motivations to drink alcohol.
A total of 30 participants took part in the online community [14 males, 16 females].
All participants had to be aged 18 or over, score a minimum of five or more on AUDIT-C and agree that their alcohol consumption had increased in either amount or frequency during the pandemic (either over the entire course of the pandemic or at specific points such as during lockdowns).
For more information, see the Appendix in the Monitor 2021 report.