Drinkaware commissioned YouGov to undertake the research on our behalf. YouGov interviewed a UK wide sample of 6,318 adults aged 18 to 85, including 3,692 in England, 1,013 in Wales, 1,001 in Scotland and 612 in Northern Ireland.
The sample was drawn from the YouGov research panel, with responses collected between 29th April and 26th May 2022. The survey was carried out online.
Using data from the Office for National Statistics, the results have been weighted to be representative of the UK adult population according to age, gender, social grade and region. The sampling and weighting process is exactly consistent with that used in the 2017,2018, 2019, 2020 and 2021 Drinkaware Monitors.
Note: when compared to population-level sales data, self-reported surveys typically underestimate population alcohol consumption by between 30% and 60%.
For further information on methodology, and to view the questionnaire, please refer to the technical report.
Drinkaware commissioned PS Research to conduct qualitative research on individuals to gather the stories of people who have been impacted by someone else's drinking.
Individual in-depth conversations took place between 20th June and 18th July 2022. A total of 20 participants took part. Minimum quotas were set on gender, age, location and SEG to ensure a mix of participants. Seven males and 13 females took part, with five participants from each of England, Scotland, Wales and Northern Ireland. Conversations lasted between 45-60 minutes and were conducted either over an online video platform or over the telephone.
Participants were invited to tell their story of how they have been impacted the drinking of a partner, close friend or relative, with questioning and interruption kept to a minimum.
All participants had to be aged 18 or over and have a partner, close friend or relative who regularly drinks more than the recommended 14 units of alcohol per week and whose drinking has had a negative impact on their life. Minimum quotas were placed on the relationship of the person causing the impact and the type of impact experienced. The impact question from the 2022 Monitor was used to establish the type of impact experienced.
More information on the methodology can be found in the report.