This report presents some of the findings from research conducted by YouGov in March-April 2017, into UK adults’ behaviour and attitudes in relation to alcohol. The larger findings will be published in the Drinkaware Monitor 2017 in late 2017.
Just under half (47.3%) of men between 35 and 75 who drink alcohol do so to conform. This includes choosing one or more of the following motivations to drink:
- to fit in
- to be liked
- to not feel left out.