Drinking behaviour and attitudes 2012
Influencing awareness, attitudes and behaviour change are the main objectives of our mission and form the backbone of Drinkaware's Key Performance Indicators (KPIs).
These reports offer a unique insight into the drinking attitudes and behaviour of Drinkaware’s three main target audiences:
- Young Adults - 18-24 year olds who are regular drinkers.
- Adults aged 25-44 years old who drink regularly over the government's daily unit guidelines
- Parents of young people aged 11-17 years old (circa 6 million)