Our Research and Evaluation Reports

Here you can find our research and evaluation reports. Drinkaware undertakes innovative research to inform our resources and information, and we evaluate our work both through internal data monitoring and commissioning of external evaluators.


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Midlife Male Drinking

Drinking Attitudes | Drinking Behaviour | Moderation and Cutting Back | Male Drinking | Midlife Drinking | Qualitative Research

This report presents findings from research commissioned by Drinkaware, designed to address the question: what role could and should Drinkaware play in reducing consumption of alcohol among men aged…

The effectiveness of alcohol education

Underage | Intervention | Literature Review

Read an independent research paper on school and family linked alcohol education programmes. This review conducted by the Institute for Social Marketing, a joint initiative of the University of…

Have a little less, feel a lot better evidence

Midlife Drinking | Male Drinking | Literature Review

Have a little less, feel a lot better is an evidence-based campaign, aiming to help men between the age of 45 and 64 make better choices about their drinking. To do this, we offer an assessment tool…

Middle Aged Men Campaign Development report

Drinking Attitudes | Moderation and Cutting Back | Male Drinking | Midlife Drinking | Drinking Behaviour | Evaluation | Survey

We commissioned the research agency 2CV to undertake a series of focus groups with middle aged men to develop and refine messages that they would find relevant and engage with, presented in the Middle…

Apps and Alcohol

Moderation and Cutting Back | Digital Resource | Research Highlight

The ever-growing popularity of apps brings with it the opportunity to reach and engage with people in a new way. From a health and wellbeing perspective this means exciting opportunities to promote…

How much does the UK really drink?

Drinking Behaviour | Research Highlight

Understanding how much alcohol we consume is an important public health issue. Drinkaware looks at how alcohol consumption is currently measured and how that could be improved.

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