Our Research and Evaluation Reports

Here you can find our research and evaluation reports. Drinkaware undertakes innovative research to inform our resources and information, and we evaluate our work both through internal data monitoring and commissioning of external evaluators.


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Drinking behaviour and attitudes 2012

Drinking attitudes | Adult drinking | Survey

These reports offer a unique insight into the drinking attitudes and behaviour of Drinkaware’s three main target audiences: Young Adults - 18-24 year olds who are regular drinkers. Adults aged…

Drinkaware website evaluation 2013

Digital resource | Independent Evaluation

Based on a survey of 623 website users the evaluation examined the profile and motivations of a sample of visitors to the Drinkaware website and the value of the experience they received. Key…

Why Let Good Times Go Bad? campaign evaluation (2011-2012)

Night time economy | Adult drinking | Independent Evaluation

In the period 2009-2013 Drinkaware ran a campaign targeting young people who drink excessively on a night out. Two different evaluations provided insights into its effects.

The effectiveness of alcohol education

Underage | Intervention | Literature review

Read an independent research paper on school and family linked alcohol education programmes. This review conducted by the Institute for Social Marketing, a joint initiative of the University of…

Alcohol use among students at drinkingevents

Night time economy | Drinking behaviour

The study involved surveys of 281 students attending commercial pub crawls who were interviewed and breathalysed. Four pub crawls in three English cities were surveyed. A follow-up survey was…

Alcohol and soaps media analysis 2010

The study examined the portrayal of alcohol and tea in the four top British soap operas aired on non-satellite television: Coronation Street, Eastenders, Emmerdale and Hollyoaks. Key findings…