Changes to Logo License fee for Smaller Producers and Re-sellers

Date Published

10th May 2022




Drinkaware, the independent UK alcohol education charity, announces lowering its licensing price for smaller producers and re-sellers, Adam Jones, Business Development and Partnerships Director said

“We hope that by making the Drinkaware logo license fee more accessible and cost effective for smaller producers and re-sellers we can reach as many people as possible who are at risk of harmful drinking. We also think this is an important step in recognising the change in the profile of the drinks industry which has seen a huge number of smaller producers and sellers emerge over recent years’.

"We want to reach as many people at the risk of harmful drinking through having a strong message across most producers and re-sellers of alcohol to the public. From mid-June any organisation with an annual turnover from alcohol sales of £2.5m (inc duty, exc VAT) or less can apply to use Drinkaware’s protected IP via The cost of the agreement will be £50 + VAT per annum, with the aim to support widespread take up across industry’s smaller producers and operators."