OK to Ask awareness campaign
Raising awareness about sexual harassment on drunken nights out and encouraging peer to peer support.
In September 2017, following on from two years of raising awareness of sexual harassment in the night-time economy, as identified in our Drunken Nights Out: motivations, norms and rituals in the night-time economy report, we launched our ‘OK to Ask’ campaign. This encouraged 18-24 year olds on a night out to support peers on the receiving sexual harassment by asking ‘Are you ok?’ – if it is safe.
The main campaign was developed to run across various communications channels (cinema, digital TV, digital display, social media, outdoor advertising) and is supported by advice on how to take action in the situation.
The campaign was informed by bring together a range of experts including the police, Hollaback and the Susie Lamplugh Trust, and drew on evidence and tested on our target audience using focus groups of people aged 18-24 who go on drunken nights out.
 Fenton et al (2016) A review of evidence for bystander intervention to prevent sexual and domestic violence in universities. London: Public Health England. Available online:https://www2.uwe.ac.uk/faculties/BBS/BUS/law/Law%20docs/bystander/Publications/PHE_PublishedLitReviewApr2016.pdf
 The 2017 survey was conducted online between 30th October and 15th November 2017. The sample was drawn from YouGov’s online research panel. 415 18–24s in the North West (campaign region), and 416 in the Midlands (control region), were interviewed.