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We present findings from an independent review of our website.
Drinkaware sought a supplier to carry out an impartial and objective appraisal of its website accuracy, following criticism in late 2018 related to the launch if its Drink Free Days campaign. This followed Drinkaware swiftly responding to correct any identified inaccuracies and refute the claim of an intent to mislead the public.
The goals were broken down into the following objectives:
The independent research, strategy and digital design agency, Nomensa was commissioned following a two-stage tendering process to carry out this review.
An independent expert panel was formed to provide oversight to the website review process. The panel comprised:
Key findings of the review:
Drinkaware is working to implement the review’s recommendations for suggested improvements, together with recommendations from a parallel assessment undertaken to strengthen the behaviour change effectiveness of its website content and tools.