After a call for evidence, Drinkaware appointed Independent researcher Dr Simon Christmas* to submit research to inform Drinkaware’s approach.

The full report, titled ‘Drunken Nights Out: Motivations, norms and rituals in the night time economy’ was published in September 2014 and made available on the Drinkaware website.

Read the Executive Summary and the full Drunken Nights Out: Motivations, Norms and Rituals in the Night-Time Economy Research Report.

Prior to the publication of the report, Simon presented the preliminary findings from the research earlier in 2014 at the 2014 Drinkaware Annual Conference.

*Simon Christmas, PhD, MPhil, MSc, MA, BA, MMRS, MBPsS is Visiting Senior Research Fellow at the Centre for Public Policy Research, King's College London,