New data shows that hospital admissions involving alcohol have increased 37% in ten years. Drinkaware looks at why and digs deeper to see how a revised way of recording admissions could affect the data.
Our Research and Evaluation Reports
Here you can find our research and evaluation reports. Drinkaware undertakes innovative research to inform our resources and information, and we evaluate our work both through internal data monitoring and commissioning of external evaluators.
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Alcohol Harm | Research Highlight
Underage | Literature Review
A desk review of published evidence on the associated risks of underage drinking, used to inform the Underage Drinking campaign launched in November 2014.
Night Time Economy | Drinking Attitudes | Drinking Behaviour | Qualitative Research
The review draws on original qualitative research comprising pre-work, interviews and workshops with a total of 80 participants in drunken nights out aged 18 to 29, a review of literature, and…
Underage | Alcohol Harm | Literature Review
Drinkaware commissioned a systematic evidence review of the impact of alcohol on brain development in adolescence. The review found that: A large proportion of adolescents drink alcohol. …
Intervention | Evaluation
In Autumn 2013 Drinkaware produced a kit containing alcohol education resources and this was used as part of a pilot campaign with Berkshire Public Health and the Local Pharmaceutical Committee.
Drinking Attitudes | Underage | Drinking Behaviour | Survey
Influencing awareness, attitudes and behaviour change are the main objectives of our mission and form the backbone of Drinkaware's Key Performance Indicators (KPIs). The KPIs relate to four…
Night Time Economy | Drinking Attitudes | Drinking Behaviour | Literature Review
After a call for evidence, Drinkaware appointed Independent researcher Dr Simon Christmas* to submit research to inform Drinkaware’s approach. The full report, titled ‘Drunken Nights Out…
Drinking Attitudes | Drinking Behaviour | Survey
These reports offer a unique insight into the drinking attitudes and behaviour of Drinkaware’s three main target audiences: Young Adults - 18-24 year olds who are regular drinkers. Adults aged…
Digital Resource | Evaluation | Survey
Based on a survey of 623 website users the evaluation examined the profile and motivations of a sample of visitors to the Drinkaware website and the value of the experience they received. Key…
Night Time Economy | Evaluation
An evaluation study undertaken by the market research company, Millward Brown, surveyed 1,000 18-24 year olds in each of the years 2011 and 2012, and key findings included: Prompted awareness of…