Our Research and Evaluation Reports

Here you can find our research and evaluation reports. Drinkaware undertakes innovative research to inform our resources and information, and we evaluate our work both through internal data monitoring and commissioning of external evaluators.


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2014 Underage Drinking Campaign – Summary Evaluation

Underage | Digital Resource | Evaluation | Survey

Drinkaware’s campaign focused on the pivotal role parents have in influencing the relationship their child develops with alcohol, specifically by talking to them.

In:tuition Evaluation

Underage | Intervention | Evaluation | Control Study

Overview of the evaluation of Drinkaware’s In:tuition life skills education programme targeting young people aged 9-14, with the aim of reducing the age of a child’s first alcoholic drink.

'Drunken Nights Out' campaign summary

Night Time Economy | Intervention | Digital Intervention | Evaluation

The large quantities of alcohol consumed create a serious risk of acute health-harms, including accidents . Over time, cumulative alcohol consumption is associated with a wide range of  serious…

Alcohol related hospital admissions up by a third

Alcohol Harm | Research Highlights | National Statistics

New data shows that hospital admissions involving alcohol have increased 37% in ten years. Drinkaware looks at why and digs deeper to see how a revised way of recording admissions could affect the data.

Underage Campaign Evidence

A desk review of published evidence on the associated risks of underage drinking, used to inform the Underage Drinking campaign launched in November 2014.

Drunken Nights Out: A Strategic Review

Night Time Economy | Drinking Attitudes | Drinking Behaviour | Qualitative study

The review draws on original qualitative research comprising pre-work, interviews and workshops with a total of 80 participants in drunken nights out aged 18 to 29, a review of literature, and…

Evaluation of the What’s in your glass? kit in pharmacies

Intervention | Independent Evaluation

In Autumn 2013 Drinkaware produced a kit containing alcohol education resources and this was used as part of a pilot campaign with Berkshire Public Health and the Local Pharmaceutical Committee.

Drinking behaviour and attitudes 2013

Underage | Drinking Attitudes | Drinking behaviour | Survey

Influencing awareness, attitudes and behaviour change are the main objectives of our mission and form the backbone of Drinkaware's Key Performance Indicators (KPIs). The KPIs relate to four…

Binge Drinking Evidence Review

Drinking attitudes | Drinking behaviour | Night Time Economy | Literature Review

After a call for evidence, Drinkaware appointed Independent researcher Dr Simon Christmas* to submit research to inform Drinkaware’s approach. The full report, titled ‘Drunken Nights Out…