The Drink Free Days campaign was launched in September 2018 and targeted midlife men and women (aged 40-64), drinking routinely in the home and over the low risk drinking guidelines . Find the…
Our Research and Evaluation Reports
Here you can find our research and evaluation reports. Drinkaware undertakes innovative research to inform our resources and information, and we evaluate our work both through internal data monitoring and commissioning of external evaluators.
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Midlife drinking | Moderation and Cutting Back | Survey | Evaluation
Intervention | Digital Resource | Risk information | Evaluation
Drinkaware sought a supplier to carry out an impartial and objective appraisal of its website accuracy, following criticism in late 2018 related to the launch if its Drink Free Days campaign. This…
IBA | Moderation and Cutting Back | Intervention | Evaluation
Again in 2019 we partnered with ASDA to deliver alcohol identification and brief advice (IBA) to customers in supermarkets across the country.
Digital Resource | Survey
Understanding our audience helps us improve the tools, information and resources people need to make better choices about their drinking, which is why we routinely ask our website users their views of drinkaware.co.uk.
Intervention | Night Time Economy | Evaluation
The research examined experiences with and views on Drinkaware Crew working to reduce vulnerability in the night time economy
Alcohol Harm | Moderation and Cutting Back | Risk Information | Control Study
We worked with researchers at the Behavioural Insights Team, Public Health England and Warwick Business School to find out how different messages on our website engaged audiences in different ways
Intervention | Alcohol Harm | Moderation and Cutting Back | Evaluation
12-month follow-up data show significant reductions in levels of harmful drinking
Intervention | IBA | Qualitative Research | Evaluation
Researchers from the University of Sunderland evaluated Drinkaware’s pilot of delivering alcohol identification and brief advice (IBA) and published the findings in the journal BMC Health Services Research
Male Drinking | Midlife Drinking | Literature Review
We worked with researchers from Keele University, London South Bank University and the University of Sunderland to review research studies published 1995-2018 into the drinking experiences and views of midlife men in the United Kingdom
Moderation and Cutting Back | Drinking Behaviour | Drinkaware Monitor | Survey
We surveyed a representative sample of 8,906 UK adults aged 18 to 85 online, between 14th May and 5th June 2018, to investigate drinking behaviours, alcohol and lifestyle and alcohol moderation.