Response to consultation on amending limitations on advertising low-alcohol products

Date Published

15th April 2021



Drinkaware responded to the Committee of Advertising Practice and Broadcast Committee of Advertising Practice consultation on amending the rule limiting marketing claims for low alcohol products.

Drawing on insight and evidence of attitudes to alcohol and of drinking behaviours, we consider how the change in CAP’s rule might more effectively contribute to protecting public health and reducing alcohol harm. We support the proposal in the regulations to allow for lower strength alcohol products to be highlighted as a choice for the consumer, as a substitution for higher strength alternatives.