What is a cookie?

A cookie is a small data file that is transferred to your device (e.g. your phone or your computer) for record-keeping purposes.  For example, a cookie could allow the Website to recognise your browser, while another could store your preferences and other information.

Your browser may allow you to set how it handles cookies, such as declining all cookies or prompting you to decide whether to accept each cookie.  Please note, however, that some parts of the Website may not work as intended or may not work at all without cookies.

Our cookies

The table below explains the cookies we use and why:

 

Cookie  Purpose Link to third party privacy policy 
Google Analytics These cookies are used to collect information about how visitors use our Website. We use the information to compile reports and to help us improve the Website.

For more information regarding Google Analytics and your data privacy please visit: http://www.google.com/analytics/learn/privacy.html

Crazy Egg These cookies are used to collect information about how visitors use our Website.  We use this information to: help identify visitors, assess usage patterns, perform traffic analysis, identify preferences, diagnose problems with our servers, analyse trends, and otherwise administer Crazy Egg products and services.

 

For more information regarding Crazy Egg and your data privacy please visit: http://www.crazyegg.com/privacy

Doubleclick We use Google DoubleClick cookies to inform, optimise and serve ads based on a visitor’s previous visit to our Website and report how ad impressions, other uses of ad services and interactions with these ad impressions and ad services are related to visits to our Website.

For more information regarding Google Doubleclick and your data privacy please visit: http://www.google.com/analytics/learn/privacy.html

Facebook Custom Audiences We use custom audience pixels to record information about the way visitors use our Website. This pixel records information about a user's browser session, which it sends to Facebook, along with an anonymised version of the Facebook ID and the URL viewed. This allows us to target our Facebook ads to audiences of people who have visited our Website. For more information regarding Facebook Custom Audiences and your data privacy please visit: https://www.facebook.com/ads/website_custom_audiences/

We may introduce further types of cookie from time to time to improve your experience of the Website.  For example, we may use other targeting cookies to record your visit to our Website, the pages you have visited and the links you have followed.  We will use this information to make our Website and any advertising displayed on it more relevant to your interests.  We may also share this information with third parties for this purpose.

Opting out of cookies

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.aboutcookies.org or www.allaboutcookies.org.

To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout.

To find out more about Drinkaware protects your personal data, please visit our privacy policy.