Cookie Notice

Similar to other commercial websites, drinkaware.co.uk (Website) uses a technology called "cookies" and web server logs to collect information about how our Website is used.

What is this notice about?

This Cookie Notice explains how we use “cookies” and similar technologies (such as “web beacons,” “pixels” or “tags”) on the Drinkaware website at www.drinkware.co.uk (“Site”) and through our mobile applications (“Apps”). It is designed to assist you in making informed decisions when using our Service. Please take a moment to read and understand this Cookie Notice. This Cookie Notice should also be read in conjunction with our Privacy Notice and our Terms of Use.

1. What are cookies or similar technologies?

Cookies are very small text files or pieces of code, which often include an anonymous unique identifier. When you visit a website, the website will request to store this text file on your device in order to remember information about you, such as your language preference or login information. Other information gathered through cookies may include the date and time of visits and how you are using the particular website or mobile application.

We also use similar technologies to cookies known as “web beacons”, “pixels” or “tags”. These technologies do a similar job to cookies, allowing website operators to count page views and understand how visitors interact with and respond to certain content on a webpage, email or mobile application.

We may also track your activity on our mobile applications through SDKs. SDKs are blocks of code provided by our partners that may be installed in our mobile applications. SDKs help us understand how you interact with our mobile applications and collect certain information about the device and network you use to access our applications, such as the advertising identifier associated with your device and information about how you interact with our applications.

For the purposes of the remaining sections of this Cookie Notice, we refer to all cookies and similar technologies using the above features as “cookies”. 

We use “first party cookies” and “third party cookies” in connection with our Service. First party cookies are cookies placed by us to collect information about you. Third party cookies are cookies placed by third party website operators. Information about you collected by those third party cookies will be shared with the relevant third party. Please refer to the relevant third party website operator’s privacy notice for more details about the information they collect and how they use it (see section 8 below).

Please note that our Site or mobile application may link to third party websites which are not operated by us. Where you follow links from our Site or mobile application to the website of a third party, that website may place different cookies on your device. You should check the relevant privacy notice and/or cookie notice for more information about how that third party uses cookies.

You should be aware that applications you use to access our Site, such as your website browser, may also place cookies on your device when visiting our Site, or other websites. An example of this would be where you sign in to Google Chrome using a Google Account (see Section 6 below). We do not have control over these third party cookies, so you will need to manage these cookies in the settings of the relevant applications.

For more details on cookies and similar technologies, please visit All About Cookies.

2. How long do cookies last?

All cookies have expiration dates that determine how long they stay in your browser:

Session Cookies – these are temporary cookies that are placed on your device during your browsing session and then expire (and are automatically erased) whenever you close your browser.

Persistent Cookies – these are designed to last for a pre-defined period of time, which varies depending on the nature of the cookie. Persistent cookies stay in your browser until they reach their individual expiry date, or until you manually delete them (see Section 5 below).

3. Which cookies do we use on our site and app?

We use the following types of cookies:

Essential Cookies – Essential cookies are those cookies which a website could not operate without. Essential cookies include cookies such as login cookies and shopping cart cookies.

Functionality Cookies – These cookies recognise you when you return to a website, remember your preferences and provide enhanced, more personalised features. [These cookies also help to provide you with content relevant to your locale, for example allowing you to see the Site in your preferred language.]

Security, site and product integrity CookiesThese cookies help keep your account, data and the Site safe and secure. Such cookies can help us identify and impose additional security measures when someone may be attempting to access a Site account without authorisation, for instance, by rapidly guessing different passwords. These cookies also store information that allows us to recover your account in the event you have forgotten your password or to require additional authorisation if you tell us your account has been hacked.

Analytics/Performance Cookies – Analytics cookies, along with other information, allow websites to calculate the aggregate number of people using a website and which features of a website are most popular. This information is generally used to improve the website and the way visitors are able to move around it.

Social Media Cookies – These cookies are used to personalise your interaction with social media, such as Twitter, Facebook, Tumblr and YouTube. Such cookies recognise users of those social media sites when you view social media content on the website. They also allow you to quickly share content across social media, through the use of simple “sharing” buttons. Some websites may also contain features that enable you to use your social media account to sign in and create/maintain an account with the website you are visiting and to enable the website operator to store your content. This involves the use of cookies.

Targeting Cookies – Targeting cookies (also known as advertising cookies) help us to deliver our adverts when you visit other websites, such as news websites. This is known as ‘retargeting’. This technique helps to ensure that the ads you receive are more relevant to you and your interests. These cookies help to measure the effectiveness of an ad (for example, by reporting whether you have clicked on it) and can also limit the number of times that you see an ad (for example, if you see it twice but don’t click on it, you may not see it again). These cookies are usually placed by advertising networks that we and other advertisers work with to deliver ads. They remember that you have visited a website and this information is shared with other ad networks to show you relevant ads.

3.a. The table below sets out more information about the individual cookies we may use on our Site and the purposes for which they are used.

3.a.

Cookie name

Type

Description

Duration

ga

Analytics

This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.

2 years

_gid

Analytics

This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected, including the number of visitors, the source where they have come from, and the pages visited in an anonymous form.

1 day

_ga_58XTY81SKL

Analytics

This cookie is installed by Google Analytics.

2 years

_gat_UA-5152163-1

Analytics

This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.

1 minute

TiPMix

Necessary

This cookie is set by the hosting provider Azure. This cookie is used for routing traffic.

session

x-ms-routing-name

Necessary

This cookie is set by the hosting provider Azure. This cookie is used for routing production traffic.

session

__RequestVerificationToken

Necessary

This is an anti-forgery cookie set by web applications built using ASP.NET MVC technologies. It is designed to stop unauthorised posting of content to a website, known as Cross-Site Request Forgery.

Session

_fbp

Marketing

Facebook pixel

3 months

_ga

Analytics

Google Analytics unique identifier (for Twitter domain)

2 years

_gcl_au

Marketing

Google Tag Manager (used by Google AdSense) "Conversion Linker" functionality - it takes information in ad clicks and stores it in a first-party cookie so that conversions can be attributed outside the landing page.

Until the browser is closed.

_gid

Analytics

Google Analytics unique identifier (for Twitter domain)

1 day

_hjAbsoluteSessionInProgress

Statistics

Hotjar: This cookie is used to detect the first pageview session of a user. This is a True/False flag set by the cookie.

1 day

_hjDonePolls

Statistics

Hotjar cookie that is set once a user completes a survey using the On-site Survey widget. It is used to ensure that the same survey does not reappear if it has already been filled in.

1 year

_hjid

Statistics

Hotjar cookie that is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.

1 year

_hjIncludedInPageviewSample

Statistics

This cookie is set to let Hotjar know whether that user is included in the data sampling defined by your site's pageview limit.

30 minutes

_hjIncludedInSessionSample

Statistics

This cookie is set to let Hotjar know whether that user is included in the data sampling defined by your site's daily session limit.

30 minutes

_shopify_fs

Statistics

Shopify analytics

6 months

_shopify_y

Statistics

Shopify analytics

1 year

_y

Statistics

Shopify analytics

1 year

adrl

Marketing

Outbrain: This cookie registers data on the visitor. The information is used to optimize advertisement relevance. This cookie registers data on the visitor. The information is used to optimize advertisement relevance.

30 days

ads_prefs

Marketing

Twitter cookie. Allows following our Twitter account easily sharing content via Twitter, and displaying the latest tweet.

10 years

ARRAffinity

Necessary

This cookie is set by websites run on the Windows Azure cloud platform. It is used for load balancing to make sure the visitor page requests are routed to the same server in any browsing session.

Until the browser is closed.

ARRAffinitySameSite

Necessary

This cookie is set by websites run on the Windows Azure cloud platform. It is used for load balancing to make sure the visitor page requests are routed to the same server in any browsing session.

Until the browser is closed.

auth_token

Marketing

Twitter cookie. Allows following our Twitter account easily sharing content via Twitter, and displaying the latest tweet.

3 months

c_user

Marketing

Facebook cookie. Contains the user ID of the currently logged in user.

1 year

criteo

Marketing

Helps to improve ad placement.

2 weeks

ct0

Marketing

Twitter cookie. Helps to display tweets on our site, monitor referral links, used to identify those logged into Twitter and collect data related to the Twitter platform.

1 month

datr

Security

Facebook cookie. Monitors your Facebook account for suspicious behaviour such as failed login attempts or attempts to create spam accounts.

2 years

dnt

Marketing

Facebook cookie. This cookie is used by Facebook for performance. Facebook generates a number of cookies to track user activity on our website that can be used for advertising purposes.

Until the browser is closed.

eu_cn

Marketing

Twitter cookie. This remembers which pages you have viewed.

30 days

fr

Marketing

Facebook cookie. This cookie is used by Facebook for performance. Facebook generates a number of cookies to track user activity on our website that can be used for advertising purposes.

90 days

GA1.2.316087034.1620135816

Analytics

Google Analytics unique identifier (for Twitter domain)

?

guest_id

Marketing

Twitter cookie. This cookie is set by Twitter to identify and track the website visitor.

2 years

kdt

Marketing

Twitter cookie. Monitors referral links and login status.

1 year

muc

Advertising

We use this Twitter cookie to know that a visitor has been on our site before which allows us (or a third party) to display an appropriate advertisement on another website. For more information on the Twitter cookies, please visit:   https://help.twitter.com/en/rules-and-policies/twitter-cookies#

Expire after 2 years

obuid

Marketing

Outbrain: Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers.

90 days

outbrain_cid_fetch

Statistics

Outbrain: Collects data on the user’s navigation and behavior on the website. This is used to compile statistical reports and heatmaps for the website owner.

1 day

personalization_id

Marketing

Twitter cookie. Carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.

1 year

remember_checked_on

Statistics

Twitter cookie. Determines if a user is logged in during a browser session. Allows tweets. Record number of times a page is tweeted.

20 years

sb

Marketing

Facebook cookie. Used by Facebook to improve friend suggestions.

2 years

spin

Marketing

Facebook cookie. This cookie is used by Facebook for performance. Facebook generates a number of cookies to track user activity on our website that can be used for advertising purposes.

10 years

twid

Marketing

Twitter cookie. Set due to Twitter integration and sharing capabilities in the social media.

20 years

xs

Marketing

Facebook: to store a unique session ID

3 months

ajs_anonymous_id

 

Atlassian Jira Service Desk: To store last visit (note: this is only used if not logged into JIRA/Confluence)

1 year

ajs_user_id

 

Atlassian Jira Service Desk: To store last visit (note: this is only used if logged into JIRA/Confluence)

Until the browser is closed.

_gat

Analytical

This is a Google Analytics cookie. It is used to throttle the request rate on our Site.

More information about Google Analytics can be found here: http://www.google.com/intl/en/analytics/privacyoverview.html

1 day

com.adobe.reactor.dataElementCookiesMigrated

Statistics

Used in context with the cache-function on the website, facilitating data transfer between Adobe DTM onto Adobe Launch.

Persistent

CONSENT

Necessary

Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR-compliance of the website.

6023 days

CookieConsent

Necessary

Stores the user's cookie consent state for the current domain

1 year

_ga_#

Statistics

Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit.

2 years

ads/ga-audiences

Marketing

Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites.

Session

IDE

Marketing

Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

1 year

test_cookie

Marketing

Used to check if the user's browser supports cookies.

1 day

VISITOR_INFO1_LIVE

Marketing

Tries to estimate the users' bandwidth on pages with integrated YouTube videos.

179 days

YSC

Marketing

Registers a unique ID to keep statistics of what videos from YouTube the user has seen.

Session

yt.innertube::nextId

Marketing

Registers a unique ID to keep statistics of what videos from YouTube the user has seen.

Persistent

yt.innertube::requests

Marketing

Registers a unique ID to keep statistics of what videos from YouTube the user has seen.

Persistent

yt-remote-cast-available

Marketing

Stores the user's video player preferences using embedded YouTube video

Session

yt-remote-cast-installed

Marketing

Stores the user's video player preferences using embedded YouTube video

 

Session

yt-remote-connected-devices

Marketing

Stores the user's video player preferences using embedded YouTube video

Persistent

yt-remote-device-id

Marketing

Stores the user's video player preferences using embedded YouTube video

Persistent

yt-remote-fast-check-period

Marketing

 

Stores the user's video player preferences using embedded YouTube video

 

Session

yt-remote-session-app

Marketing

Stores the user's video player preferences using embedded YouTube video

Session

yt-remote-session-name

Marketing

 

Stores the user's video player preferences using embedded YouTube video

Session

recentlyVisited

Unclassified

N/A

Session

tracking/tracker.gif

Unclassified

N/A

Session

collect

Pixel

Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels.

Session

 

3.b. The table below sets out more information about the individual cookies we may use on our Apps and the purposes for which they are used.

Cookie name

1st Party or 3rd Party cookie

Cookie Type

Purpose

Platform

Google Firebase

3rd Party

Analytical

Analytics, databases, messaging and crash reporting

iOS and Android

Apptentive

3rd Party

Analytical

Customer surveys

iOS and Android

Facebook

3rd Party

Social

Analytics, secure login, Facebook and Instagram ads

iOS and Android

3.c. Firebase SDKs do not access IDFA (Identifier for Advertisers - is a random device identifier assigned by Apple to a user's device), though some have integrations with Google Analytics that may involve IDFA access. The table below lists Firebase products that are available on iOS and describes how the functionality of each product is impacted if IDFA is not accessible. 

Supporting iOS 14

Product

Impact if IDFA is not accessible

A/B testing

Some targeting data (like demographics) in the A/B Testing integration with Google Analytics is derived from the IDFA. In apps without access to the IDFA, this targeting is unavailable

App distribution

No impact

Authentication

No impact across Authentication and first-party Authentication providers, such as Google Sign-In and Phone Authentication

Crashlytics

No impact. The Crashlytics integration with Google Analytics that provides real-time crash data and breadcrumbs is not dependent on the IDFA.

Dynamic links

No impact for link-opening functionality. When used with Google Analytics, attribution for link conversion events is unavailable.

Cloud Firestore

No impact

Cloud functions

No impact

In-app messaging

No impact

Firebase installations

No impact

Instance ID

No impact

Cloud messaging

When used with Google Analytics, Google Analytics will automatically log some FCM-related conversion events. Attribution for these events requires IDFA access.

Firebase ML

No impact

Performance monitoring

No impact

Remote config

When used with Google Analytics, Remote Config does not allow automatically-created user properties for targeting without IDFA access. 

Realtime database

No impact

Cloud storage

No impact

3.d.

Affected Firebase integrations

The table below lists Firebase-integrated products that are affected if IDFA is not accessible.

Product

Impact if IDFA is not accessible

Google Analytics

Analytics event logging, event reporting, and conversion measurement are unaffected, but attribution is impacted if IDFA is not accessible. To learn more about Google’s response to iOS 14, see our blog post.

 

4. Is consent needed to use cookies?

Non-essential Cookies We may only store and access non-essential cookies on your device with your permission. You are not obliged to give consent to our use of non-essential cookies. If you do give your consent and then change your mind, you can block or delete them (see Section 5 below).

Essential Cookies Please note that we do not need your consent to store and access essential cookies on your device, although you can still block or delete them (see Section 5 below).

5. How do I refuse, block or delete cookies?

There are various ways that you can manage your cookie preferences, but please be aware that in order to use some parts of our Site you will need to allow certain essential or functional cookies. If you block or subsequently delete those cookies, some aspects of our Site may not work properly and you may not be able to access all or part of our Site.

Using your browser settings (or other tools) to manage your cookie preferences

You can block the use of cookies generally (not just in respect of our Site) by activating the relevant settings in your browser. For more information on cookie management and blocking or deleting cookies for a wide variety of browsers, visit All About Cookies.

Further, if you do not want to be tracked by Google Analytics, you can install the Google Analytics opt-out browser add-on (but this will only work on certain browsers). For further information on Google Analytics and its use of cookies, please consult the Google Analytics cookie policy.

6. What about Google Chrome cookies?

Separately to our use of Google Analytics cookies, when you access the Site via Google applications such as Google Chrome, Google may collect user information for the purpose of Google serving personalised advertising across your devices. Google is able to place these advertising cookies on the devices used by visitors to the Site because we use Google services to run the Site. However, these cookies are dropped for Google’s own purposes and as such we do not have any control over how or when they are dropped. You will need to opt out of receiving these cookies via your Google settings. For further information about these cookies please see: https://policies.google.com/technologies/types?hl=en-US. Please note that other browsers may use similar tools.

 

7. Does this notice change?

We may update our Cookie Notice from time to time. This might be for a number of reasons, such as to reflect a change in the law or to accommodate a change in our business practices and the way we use cookies. We recommend that you check here periodically for any changes to our Cookie Notice.

8. Third party privacy notices

Please refer to the relevant third party website operator’s privacy notice for more details about the information they collect and how they use it. Some of these are listed below for your convenience.

9. Have any feedback for us?

If you have any questions or feedback on our Cookie Notice, please contact us at contact@drinkaware.co.uk.