Cookie Notice

Similar to other commercial websites, drinkaware.co.uk (Website) uses a technology called "cookies" and web server logs to collect information about how our Website is used.

What is this notice about?

This Cookie Notice explains how we use “cookies” and similar technologies (such as “web beacons,” “pixels” or “tags”) on the Drinkaware website at www.drinkware.co.uk (“Site”) and through our mobile applications (“Apps”). It is designed to assist you in making informed decisions when using our Service. Please take a moment to read and understand this Cookie Notice. This Cookie Notice should also be read in conjunction with our Privacy Notice and our Terms of Use.

1. What are cookies or similar technologies?

Cookies are very small text files or pieces of code, which often include an anonymous unique identifier. When you visit a website, the website will request to store this text file on your device in order to remember information about you, such as your language preference or login information. Other information gathered through cookies may include the date and time of visits and how you are using the particular website or mobile application.

We also use similar technologies to cookies known as “web beacons”, “pixels” or “tags”. These technologies do a similar job to cookies, allowing website operators to count page views and understand how visitors interact with and respond to certain content on a webpage, email or mobile application.

We may also track your activity on our mobile applications through SDKs. SDKs are blocks of code provided by our partners that may be installed in our mobile applications. SDKs help us understand how you interact with our mobile applications and collect certain information about the device and network you use to access our applications, such as the advertising identifier associated with your device and information about how you interact with our applications.

For the purposes of the remaining sections of this Cookie Notice, we refer to all cookies and similar technologies using the above features as “cookies”.

We use “first party cookies” and “third party cookies” in connection with our Service. First party cookies are cookies placed by us to collect information about you. Third party cookies are cookies placed by third party website operators. Information about you collected by those third party cookies will be shared with the relevant third party. Please refer to the relevant third party website operator’s privacy notice for more details about the information they collect and how they use it (see section 8 below).

Please note that our Site or mobile application may link to third party websites which are not operated by us. Where you follow links from our Site or mobile application to the website of a third party, that website may place different cookies on your device. You should check the relevant privacy notice and/or cookie notice for more information about how that third party uses cookies.

You should be aware that applications you use to access our Site, such as your website browser, may also place cookies on your device when visiting our Site, or other websites. An example of this would be where you sign in to Google Chrome using a Google Account (see Section 6 below). We do not have control over these third party cookies, so you will need to manage these cookies in the settings of the relevant applications.

For more details on cookies and similar technologies, please visit All About Cookies.

2. How long do cookies last?

All cookies have expiration dates that determine how long they stay in your browser:

Session Cookies – these are temporary cookies that are placed on your device during your browsing session and then expire (and are automatically erased) whenever you close your browser.

Persistent Cookies – these are designed to last for a pre-defined period of time, which varies depending on the nature of the cookie. Persistent cookies stay in your browser until they reach their individual expiry date, or until you manually delete them (see Section 5 below).

3. Which cookies do we use on our site and app?

We use the following types of cookies:

Essential Cookies – Essential cookies are those cookies which a website could not operate without. Essential cookies include cookies such as login cookies and shopping cart cookies.

Functionality Cookies – These cookies recognise you when you return to a website, remember your preferences and provide enhanced, more personalised features. [These cookies also help to provide you with content relevant to your locale, for example allowing you to see the Site in your preferred language.]

Security, site and product integrity Cookies – These cookies help keep your account, data and the Site safe and secure. Such cookies can help us identify and impose additional security measures when someone may be attempting to access a Site account without authorisation, for instance, by rapidly guessing different passwords. These cookies also store information that allows us to recover your account in the event you have forgotten your password or to require additional authorisation if you tell us your account has been hacked.

Analytics/Performance Cookies – Analytics cookies, along with other information, allow websites to calculate the aggregate number of people using a website and which features of a website are most popular. This information is generally used to improve the website and the way visitors are able to move around it.

Social Media Cookies – These cookies are used to personalise your interaction with social media, such as Twitter, Facebook, Tumblr and YouTube. Such cookies recognise users of those social media sites when you view social media content on the website. They also allow you to quickly share content across social media, through the use of simple “sharing” buttons. Some websites may also contain features that enable you to use your social media account to sign in and create/maintain an account with the website you are visiting and to enable the website operator to store your content. This involves the use of cookies.

Targeting Cookies – Targeting cookies (also known as advertising cookies) help us to deliver our adverts when you visit other websites, such as news websites. This is known as ‘retargeting’. This technique helps to ensure that the ads you receive are more relevant to you and your interests. These cookies help to measure the effectiveness of an ad (for example, by reporting whether you have clicked on it) and can also limit the number of times that you see an ad (for example, if you see it twice but don’t click on it, you may not see it again). These cookies are usually placed by advertising networks that we and other advertisers work with to deliver ads. They remember that you have visited a website and this information is shared with other ad networks to show you relevant ads.

3.a. The table below sets out more information about the individual cookies we may use on our Site and the purposes for which they are used.

3.a.

Cookie name	Type	Description	Duration
ga	Analytics	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.	2 years
_gid	Analytics	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected, including the number of visitors, the source where they have come from, and the pages visited in an anonymous form.	1 day
_ga_58XTY81SKL	Analytics	This cookie is installed by Google Analytics.	2 years
_gat_UA-5152163-1	Analytics	This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.	1 minute
TiPMix	Necessary	This cookie is set by the hosting provider Azure. This cookie is used for routing traffic.	session
x-ms-routing-name	Necessary	This cookie is set by the hosting provider Azure. This cookie is used for routing production traffic.	session
__RequestVerificationToken	Necessary	This is an anti-forgery cookie set by web applications built using ASP.NET MVC technologies. It is designed to stop unauthorised posting of content to a website, known as Cross-Site Request Forgery.	Session
_fbp	Marketing	Facebook pixel	3 months
_ga	Analytics	Google Analytics unique identifier (for Twitter domain)	2 years
_gcl_au	Marketing	Google Tag Manager (used by Google AdSense) "Conversion Linker" functionality - it takes information in ad clicks and stores it in a first-party cookie so that conversions can be attributed outside the landing page.	Until the browser is closed.
_gid	Analytics	Google Analytics unique identifier (for Twitter domain)	1 day
_hjAbsoluteSessionInProgress	Statistics	Hotjar: This cookie is used to detect the first pageview session of a user. This is a True/False flag set by the cookie.	1 day
_hjDonePolls	Statistics	Hotjar cookie that is set once a user completes a survey using the On-site Survey widget. It is used to ensure that the same survey does not reappear if it has already been filled in.	1 year
_hjid	Statistics	Hotjar cookie that is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.	1 year
_hjIncludedInPageviewSample	Statistics	This cookie is set to let Hotjar know whether that user is included in the data sampling defined by your site's pageview limit.	30 minutes
_hjIncludedInSessionSample	Statistics	This cookie is set to let Hotjar know whether that user is included in the data sampling defined by your site's daily session limit.	30 minutes
_shopify_fs	Statistics	Shopify analytics	6 months
_shopify_y	Statistics	Shopify analytics	1 year
_y	Statistics	Shopify analytics	1 year
adrl	Marketing	Outbrain: This cookie registers data on the visitor. The information is used to optimize advertisement relevance. This cookie registers data on the visitor. The information is used to optimize advertisement relevance.	30 days
ads_prefs	Marketing	Twitter cookie. Allows following our Twitter account easily sharing content via Twitter, and displaying the latest tweet.	10 years
ARRAffinity	Necessary	This cookie is set by websites run on the Windows Azure cloud platform. It is used for load balancing to make sure the visitor page requests are routed to the same server in any browsing session.	Until the browser is closed.
ARRAffinitySameSite	Necessary	This cookie is set by websites run on the Windows Azure cloud platform. It is used for load balancing to make sure the visitor page requests are routed to the same server in any browsing session.	Until the browser is closed.
auth_token	Marketing	Twitter cookie. Allows following our Twitter account easily sharing content via Twitter, and displaying the latest tweet.	3 months
c_user	Marketing	Facebook cookie. Contains the user ID of the currently logged in user.	1 year
criteo	Marketing	Helps to improve ad placement.	2 weeks
ct0	Marketing	Twitter cookie. Helps to display tweets on our site, monitor referral links, used to identify those logged into Twitter and collect data related to the Twitter platform.	1 month
datr	Security	Facebook cookie. Monitors your Facebook account for suspicious behaviour such as failed login attempts or attempts to create spam accounts.	2 years
dnt	Marketing	Facebook cookie. This cookie is used by Facebook for performance. Facebook generates a number of cookies to track user activity on our website that can be used for advertising purposes.	Until the browser is closed.
eu_cn	Marketing	Twitter cookie. This remembers which pages you have viewed.	30 days
fr	Marketing	Facebook cookie. This cookie is used by Facebook for performance. Facebook generates a number of cookies to track user activity on our website that can be used for advertising purposes.	90 days
GA1.2.316087034.1620135816	Analytics	Google Analytics unique identifier (for Twitter domain)	?
guest_id	Marketing	Twitter cookie. This cookie is set by Twitter to identify and track the website visitor.	2 years
kdt	Marketing	Twitter cookie. Monitors referral links and login status.	1 year
muc	Advertising	We use this Twitter cookie to know that a visitor has been on our site before which allows us (or a third party) to display an appropriate advertisement on another website. For more information on the Twitter cookies, please visit: https://help.twitter.com/en/rules-and-policies/twitter-cookies#	Expire after 2 years
obuid	Marketing	Outbrain: Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers.	90 days
outbrain_cid_fetch	Statistics	Outbrain: Collects data on the user’s navigation and behavior on the website. This is used to compile statistical reports and heatmaps for the website owner.	1 day
personalization_id	Marketing	Twitter cookie. Carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.	1 year
remember_checked_on	Statistics	Twitter cookie. Determines if a user is logged in during a browser session. Allows tweets. Record number of times a page is tweeted.	20 years
sb	Marketing	Facebook cookie. Used by Facebook to improve friend suggestions.	2 years
spin	Marketing	Facebook cookie. This cookie is used by Facebook for performance. Facebook generates a number of cookies to track user activity on our website that can be used for advertising purposes.	10 years
twid	Marketing	Twitter cookie. Set due to Twitter integration and sharing capabilities in the social media.	20 years
xs	Marketing	Facebook: to store a unique session ID	3 months
ajs_anonymous_id		Atlassian Jira Service Desk: To store last visit (note: this is only used if not logged into JIRA/Confluence)	1 year
ajs_user_id		Atlassian Jira Service Desk: To store last visit (note: this is only used if logged into JIRA/Confluence)	Until the browser is closed.
_gat	Analytical	This is a Google Analytics cookie. It is used to throttle the request rate on our Site. More information about Google Analytics can be found here: http://www.google.com/intl/en/analytics/privacyoverview.html	1 day
com.adobe.reactor.dataElementCookiesMigrated	Statistics	Used in context with the cache-function on the website, facilitating data transfer between Adobe DTM onto Adobe Launch.	Persistent
CONSENT	Necessary	Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR-compliance of the website.	6023 days
CookieConsent	Necessary	Stores the user's cookie consent state for the current domain	1 year
_ga_#	Statistics	Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit.	2 years
ads/ga-audiences	Marketing	Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites.	Session
IDE	Marketing	Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.	1 year
test_cookie	Marketing	Used to check if the user's browser supports cookies.	1 day
VISITOR_INFO1_LIVE	Marketing	Tries to estimate the users' bandwidth on pages with integrated YouTube videos.	179 days
YSC	Marketing	Registers a unique ID to keep statistics of what videos from YouTube the user has seen.	Session
yt.innertube::nextId	Marketing	Registers a unique ID to keep statistics of what videos from YouTube the user has seen.	Persistent
yt.innertube::requests	Marketing	Registers a unique ID to keep statistics of what videos from YouTube the user has seen.	Persistent
yt-remote-cast-available	Marketing	Stores the user's video player preferences using embedded YouTube video	Session
yt-remote-cast-installed	Marketing	Stores the user's video player preferences using embedded YouTube video	Session
yt-remote-connected-devices	Marketing	Stores the user's video player preferences using embedded YouTube video	Persistent
yt-remote-device-id	Marketing	Stores the user's video player preferences using embedded YouTube video	Persistent
yt-remote-fast-check-period	Marketing	Stores the user's video player preferences using embedded YouTube video	Session
yt-remote-session-app	Marketing	Stores the user's video player preferences using embedded YouTube video	Session
yt-remote-session-name	Marketing	Stores the user's video player preferences using embedded YouTube video	Session
recentlyVisited	Unclassified	N/A	Session
tracking/tracker.gif	Unclassified	N/A	Session
collect	Pixel	Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels.	Session
_pk_id*	Analytics	This cookie is set to let Matomo and UniFida know the pages in a user’s route into, through and out of the website for a better understanding of media performance and user journeys.	392 days
_pk_ses*	Analytics	This cookie is set to let Matomo and UniFida know the pages in a user’s route into, through and out of the website for a better understanding of media performance and user journeys.	< 1 day
Henhed-piwik	Analytics	This cookie is set to let Matomo and UniFida know the pages in a user’s route into, through and out of the website for a better understanding of media performance and user journeys.	< 1 day

3.b. The table below sets out more information about the individual cookies we may use on our Apps and the purposes for which they are used.

Cookie name	1^st Party or 3^rd Party cookie	Cookie Type	Purpose	Platform
Google Firebase	3^rd Party	Analytical	Analytics, databases, messaging and crash reporting	iOS and Android
Apptentive	3^rd Party	Analytical	Customer surveys	iOS and Android
Facebook	3^rd Party	Social	Analytics, secure login, Facebook and Instagram ads	iOS and Android

3.c. Firebase SDKs do not access IDFA (Identifier for Advertisers - is a random device identifier assigned by Apple to a user's device), though some have integrations with Google Analytics that may involve IDFA access. The table below lists Firebase products that are available on iOS and describes how the functionality of each product is impacted if IDFA is not accessible.

Supporting iOS 14

Product	Impact if IDFA is not accessible
A/B testing	Some targeting data (like demographics) in the A/B Testing integration with Google Analytics is derived from the IDFA. In apps without access to the IDFA, this targeting is unavailable
App distribution	No impact
Authentication	No impact across Authentication and first-party Authentication providers, such as Google Sign-In and Phone Authentication
Crashlytics	No impact. The Crashlytics integration with Google Analytics that provides real-time crash data and breadcrumbs is not dependent on the IDFA.
Dynamic links	No impact for link-opening functionality. When used with Google Analytics, attribution for link conversion events is unavailable.
Cloud Firestore	No impact
Cloud functions	No impact
In-app messaging	No impact
Firebase installations	No impact
Instance ID	No impact
Cloud messaging	When used with Google Analytics, Google Analytics will automatically log some FCM-related conversion events. Attribution for these events requires IDFA access.
Firebase ML	No impact
Performance monitoring	No impact
Remote config	When used with Google Analytics, Remote Config does not allow automatically-created user properties for targeting without IDFA access.
Realtime database	No impact
Cloud storage	No impact

3.d.

Affected Firebase integrations

The table below lists Firebase-integrated products that are affected if IDFA is not accessible.

Product	Impact if IDFA is not accessible
Google Analytics	Analytics event logging, event reporting, and conversion measurement are unaffected, but attribution is impacted if IDFA is not accessible. To learn more about Google’s response to iOS 14, see our blog post.

4. Is consent needed to use cookies?

Non-essential Cookies – We may only store and access non-essential cookies on your device with your permission. You are not obliged to give consent to our use of non-essential cookies. If you do give your consent and then change your mind, you can block or delete them (see Section 5 below).

Essential Cookies – Please note that we do not need your consent to store and access essential cookies on your device, although you can still block or delete them (see Section 5 below).

5. How do I refuse, block or delete cookies?

There are various ways that you can manage your cookie preferences, but please be aware that in order to use some parts of our Site you will need to allow certain essential or functional cookies. If you block or subsequently delete those cookies, some aspects of our Site may not work properly and you may not be able to access all or part of our Site.

Using your browser settings (or other tools) to manage your cookie preferences

You can block the use of cookies generally (not just in respect of our Site) by activating the relevant settings in your browser. For more information on cookie management and blocking or deleting cookies for a wide variety of browsers, visit All About Cookies.

Further, if you do not want to be tracked by Google Analytics, you can install the Google Analytics opt-out browser add-on (but this will only work on certain browsers). For further information on Google Analytics and its use of cookies, please consult the Google Analytics cookie policy.

6. What about Google Chrome cookies?

Separately to our use of Google Analytics cookies, when you access the Site via Google applications such as Google Chrome, Google may collect user information for the purpose of Google serving personalised advertising across your devices. Google is able to place these advertising cookies on the devices used by visitors to the Site because we use Google services to run the Site. However, these cookies are dropped for Google’s own purposes and as such we do not have any control over how or when they are dropped. You will need to opt out of receiving these cookies via your Google settings. For further information about these cookies please see: https://policies.google.com/technologies/types?hl=en-US . Please note that other browsers may use similar tools.

7. Does this notice change?

We may update our Cookie Notice from time to time. This might be for a number of reasons, such as to reflect a change in the law or to accommodate a change in our business practices and the way we use cookies. We recommend that you check here periodically for any changes to our Cookie Notice.

8. Third party privacy notices

Please refer to the relevant third party website operator’s privacy notice for more details about the information they collect and how they use it. Some of these are listed below for your convenience.

9. Have any feedback for us?

If you have any questions or feedback on our Cookie Notice, please contact us at contact@drinkaware.co.uk.

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