Working together
We believe working in partnerships with different organisations is the most effective way to reduce alcohol harm.
At Drinkaware, we work with industry, government, businesses, community organisations, and workplaces to extend our reach and make a meaningful impact.
From educating employees in workplaces to engaging with local communities and nationwide partner campaigns, we are committed to reduce alcohol- related harm. Our goal is to help people make better choices about their drinking and encourage more open conversations to shift societies attitudes about alcohol.
Explore how we are working with our partners to achieve our vision of reducing alcohol harm.
Learn more about our work below or reach out to start a conversation today.
Community engagement
We believe meaningful change happens locally. By working with trusted partners, we bring practical advice and support to communities, enabling people to make informed choices about their drinking.
‘It’s Okay To Talk About Drinking’ Campaign
Did you know that 85% of midlife men (aged 45-64) haven’t had a serious conversation about their drinking this year? In partnership with Andy’s Man Club and football legend Chris Kamara, the campaign highlighted the power of opening up, and how it can be the first step to drinking a little less and feeling much better.
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Staropramen at Edgbaston
In collaboration with Staropramen 0.0 and Edgbaston Stadium, we encouraged cricket fans understand more about their drinking by taking the Drinking Check. Initiatives included sampling sessions and interactive games promoting the tool.
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SOS Student Programme
Working with Students Organising for Sustainability UK (SOS-UK), we helped students across 41 universities manage their drinking through tailored resources and ambassador-led assessments, driving positive change in campus drinking culture.
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Walking Football with Heineken
In partnership with Huddersfield Town Foundation and HEINEKEN UK, we launched a walking football programme to promote active lifestyles and raise awareness of alcohol harm. Participants received ongoing health advice alongside a fun and social exercise.
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Workplace education
We partner with organisations to deliver tailored education and advice, supporting employees to better understand their relationship with alcohol.
Considerate Constructors Scheme (CCS)
The Drinkaware in Construction programme provides tailored resources and on-site well-being initiatives, helping workers understand their drinking habits and promoting safer environments.
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Educational resources
We provide independent, evidence-based resources, training and products that support people to change their relationship with alcohol and improve their health.
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How we’re working with the industry
We work with and through our industry partners to promote alcohol awareness and help people understand their drinking habits to reduce alcohol harm.
Jamesons and Jay Bothroyd campaign
In partnership with Jameson and former football Jay Bothroyd, we launched a campaign across 72 English Football League (EFL) club websites and social channels encouraging supporters to complete The Drinking Check.
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Alcohol-free On-Trade training videos
In partnership with Club Soda and Punch Pubs, we developed training videos and resources to highlight the benefits of expanding their low and no-alcohol ranges in venues.
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Tesco and Heineken 0.0 campaign
Shoppers in Tesco stores completed our Drinking Check while sampling Heineken 0.0, to help them understand their drinking habits and promoting alcohol-free options.
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