Downloadable resources
Click to view the relevant resources.
Drinkaware
Drinkaware is the leading alcohol education charity which aims to reduce alcohol-related harm in the UK by helping people make better choices about their drinking.
Find out more
The rise of low-alcohol and alcohol-free drinks presents pubs and bars with an exciting opportunity to expand their range.
To help support your managed and leased and tenanted venues in navigating this growing category, Drinkaware and Club Soda have worked together to speak to industry professionals across the country.
The information we have gathered has been distilled into an accessible training guide, offering practical tips and featuring videos of real people from the on-trade sharing their successful strategies.
What is the guide?
The guide tackles different topics such as why alcohol-free options can benefit both consumers and businesses, and tips on how to offer and promote alcohol-free products in venues.
How to get involved
Share the practical and easy to use guide with your team leaders or regional managers and encourage them to use this to support them with growing their low and alcohol-free range in their venues.
To help promote the Low and Alcohol-Free guide to the publicans and bar managers within your organisations, we have also created a pack of several resources. There are a range of assets including text and images for your intranet or e-newsletters, print leaflets for use in
venues and social media assets for your digital channels.
Access to the guide
Developed in partnership by
Last Reviewed: 15th February 2024
Next Review due: 14th February 2027