Our content standards and review process

At Drinkaware, we aim to provide evidence-based, up-to-date information about alcohol and its impact on health. Our content is created using the latest available evidence and undergoes a formal review process by our Research team and independent medical experts to support accuracy and alignment with current public health guidance 

Our content is designed to help people make informed decisions about alcohol by providing clear, practical, and accessible information. To support consistency and quality, we follow these standards:

  • Content is informed by the latest available research, peer-reviewed evidence, and public health guidance
  • We explain the health effects and risks associated with alcohol in a - clear, balanced, and non-judgmental way in line with our organisational values and tone of voice guidelines
  • We regularly review and update our content every three years to reflect new research and medical recommendations 

We follow a structured editorial and research process to maintain the quality and relevance of our content. This page outlines how we create, review, and update our information. 

How we create content

Our content is developed through a collaborative multi-stage process involving Content, Research, and Digital teams. The process typically includes:

Content development 

Our Content team provides clear, accessible information. We focus on helping people better understand alcohol and its effects through practical advice that is easy to understand and navigate. 

 
Internal research review 

Striving to provide accurate and balanced information aligned with Drinkaware’s guidance, our Research team reviews content internally once it has been drafted.  

 
External medical review 

To provide an extra layer of clinical oversight, our content is reviewed by an independent medical reviewer. They ensure our content is factually and medically accurate, aligned with public health guidance, and remains accessible to a wide audience.  

Digital design review

Once approved, our Digital team builds the content on our website. We ensure that the page design and layout are consistent with brand guidelines and meet accessibility standards for all users. We also include ‘last reviewed’ dates on our pages, so users are aware of when content was last updated.

Keeping our content up to date

As research and public health guidance can change overtime, we follow a structured process to keep our information accurate, relevant, and current: 

  • Timely updates: Content is reviewed and updated in response to new evidence, guidance or data 

  • Proactive monitoring: We monitor updates in alcohol research and changes in public health guidance to identify when updates may be needed. 

  • Regular review cycle: All content is formally reviewed at least every three years by our team and our independent medical reviewer

Our Research team

Drinkaware is committed to ensuring that its health information and public guidance are informed by the best available evidence. Our Research and Insights team reviews peer-reviewed academic literature, national statistics, and guidance from recognised health and public health bodies, such as the NHS, the UK Chief Medical Officers, and the National Institute for Health and Care Excellence (NICE).  
 
Find out more about our research here = https://www.drinkaware.co.uk/research/

Contact Drinkaware 

We are committed to transparency and continuous improvement. If you believe any information on our website is incorrect, unclear, or out of date, we welcome your feedback. 

You can contact us at: media@drinkaware or general email