Elaine Hindal - Chief Executive

Elaine joined Drinkaware in 2013 from The Children’s Society, where she was Director of External Relations. Prior to that, Elaine held a number of global marketing roles with Nokia, Cadbury Schweppes PLC where she was Commercial Strategy Director for EMEA and Global Category Director, Chocolate; and The Coca–Cola Company, where Elaine was Global Brand Director. Prior marketing and communications experience was with Beiersdorf AG and Boots. Elaine is a Trustee of the Royal Mencap Society, where she advises on brand and communications strategy.

John Larsen Director of Evidence and Impact

John joined Drinkaware in 2014 to strengthen our evidence-based approach. He has a track record of developing organisational outcomes frameworks and leading innovative research, working in collaboration with academics and facilitating public research involvement. John has a background as a medical anthropologist and was previously Head of Research and Evaluation at the charity Rethink Mental Illness. He is an Associate Editor of the Mental Health Review Journal and a Visiting Fellow in the School of Applied Sciences, Division of Psychology at the London South Bank University.

John Larsen

Mark Chandler - Director, Marketing and Partnership Activation 

Mark joined Drinkaware in 2018 with over 20 years business, marketing, digital experience in the private and not-for-profit sectors backed with an MBA from Henley Management College. He has a track record of delivering innovative, multi-channel business solutions achieving; record customer attendances and net profits, new product and service launches, a social enterprise start-up and marketing awards for successful campaigns. When not at work, Mark finds his challenges in endurance sport and outdoor activities.