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Senior management team Drinkaware Trustees Independent Advisory Panel

Senior management team

Find out who’s who in our Senior Management Team, what they do and what experience each person brings to the team.

Karen Tyrell

Chief Executive Officer

Karen Tyrell

Chief Executive Officer

Karen is Drinkaware's Chief Executive Officer and joined the organisation in October 2022.

Annabelle Bonus

Director, Research, Policy and Strategy

Annabelle Bonus

Director, Research, Policy and Strategy

An experienced social researcher with a record of applying behavioural science to policy problems, and running and designing robust randomised controlled trials.

Pru Daniels

Director, Marketing and Communications

Pru Daniels

Director, Marketing and Communications

A highly experienced senior marketing leader with expertise in brand strategy, communications, and customer experience in the consumer and charity sectors.

Adam Jones

Director, Business Development and Partnerships

Adam Jones

Director, Business Development and Partnerships

Adam joined Drinkaware in 2019 after previously running a successful family food business.

Katrina Leighton-Hearn

Finance Director and Company Secretary

Katrina Leighton-Hearn

Finance Director and Company Secretary

Katrina joined Drinkaware in September 2022 as Finance Director and Company Secretary.

Drinkaware Trustees

Drinkaware's Board of Trustees are from a broad range of professional backgrounds. Read about them here.

Lucy Armstrong

Chair

Lucy Armstrong

Chair

Lucy Armstrong is the Chair of the Board of Trustees. She has spent more than 30 years working with businesses to accelerate their development and success. She is currently Chair of the Port of Tyne Authority, Chair of the Cumbria based Holker Estate, and a Director of the Business Banking Resolution Service.

Paul Wells

Paul Wells is a non-executive chair of two family-owned private companies, Muntons plc and Wells & Co, both located in the East of England.

Dr Colin Hunter OBE

Dr Colin Hunter was a General Practitioner for over 33 years in Skene, Aberdeenshire. He has held various roles in the Royal College of General Practitioners, including four years as Chair of Scottish Council, ten years as Honorary Treasurer and six years as the Chair of Trustees of the College which he completed in November 2018.

Remalie Comport

Remalie Comport is a Global Business Lead at Google

David Hutchinson

David’s career spans over 30 years across multiple business sectors and brands where he has held leadership roles in marketing, commercial, operations and management in both FTSE, ASX and private equity-backed businesses.

Simon Stephens

Simon Stephens is a Partner at Deloitte

Bruce Ray

Bruce Ray is a Public Affairs Advisor providing support for clients in the hospitality industry.

Board of Trustees’ Register of Interests

View Drinkaware’s Board of Trustees’ Register of Interests

Independent Advisory Panel

To help deliver our strategy, we have an independent panel of medical professionals and expert advisors to ensure we provide the most up-to-date, accurate and evidence-based information on alcohol and alcohol related harm.

Dr Paul Hughes

Chief Medical Adviser and Chair of Independent Advisory Panel to the Drinkaware Trust

Dr Paul Hughes

Chief Medical Adviser and Chair of Independent Advisory Panel to the Drinkaware Trust

As a General Practitioner Paul brings extensive experience to the role, including 31 years’ service in the military and five years as Executive Medical Director at the national drug, alcohol, and mental health charity We Are With You.

Professor Ivo Vlaev

Ivo Vlaev is among the leading behavioural psychologists in the UK and is currently a Professor of Behavioural Science at Warwick Business School, University of Warwick.

Dr Hannah Behrendt

Hannah is Director of Health, Wellbeing and Social Care at The Behavioural Insights Team (BIT).

Professor David Best

David Best is a professor of addiction recovery at Leeds Trinity University, the first professor in this subject globally.