Junior Content Producer

Drinkaware is a leading charity concerned with reducing harm from alcohol. We do this by providing impartial, evidence-based information and advice and practical resources; raising awareness of alcohol harms; and working in partnership with others to deliver behaviour change through our tools and interventions. The Trust is funded primarily through voluntary, unrestricted donations from alcohol producers, wholesalers, and on- and off-trade retailers, but acts entirely independently.   

Our Vision:
Working together to reduce alcohol harm across the UK 

Our Mission:  
Using our expertise to give governments, industry, communities and individuals the knowledge and support to make informed decisions about alcohol and how to reduce the harm it can cause. Delivered though: 

• Public-facing campaigns and digital services, information and guidance
• Evidence-led advice to governments and industry
• Independent research, consumer insight and evaluation 

Our Values:
Solid Reasoning; Clarity with Empathy; Understanding and Connecting; Principled Partnership; Determination and Curiosity 

Purpose of the role
The role supports the Content Team to deliver Drinkaware’s multimedia content strategy by creating engaging multimedia content. The role is key in ensuring that the public can make conscious, informed choices about alcohol and can find help if they need it.

Key Responsibilities

Content: 

Manage the Content Team’s production Monday boards, to ensure tasks are assigned, tracked and deadlines are met 

Manage content requests in line with the content development process 

Support the Creative Content Lead and Senior Digital Content Officer with digital and printed content production and delivery  

Support the Operations and Programmes, Partnerships and Research teams with content creation and delivery 

Social media: 

• Support the Senior Digital Content Officer with the delivery of the social media plan by scheduling social content in line with our content panning cycles 
• Build relationships with specific audiences through community management across social media channels, Facebook, Instagram and LinkedIn, which includes finding influencers/advocates/case studies for Drinkaware 
• Monitor social channels for reactive engagement opportunities and flag any reputational risks emerging on socials  
• Proactively stay ahead of social media trends and ensure our channels are affectively developed and maintained 

Contribute:

• Support the Creative Content Lead with the creation and delivery of website content and email marketing, ensuring this feeds directly into the overarching content strategy.  
• Ensure the website content is accurate and up to date 
• Support the Digital Marketing Manager with SEO admin