Coming 1 Sep - Why let good times go bad?
Introduction
The biggest ever campaign to tackle binge drinking among young adults launches this Tuesday.
Drinkaware is playing a leading role in the £100 million social marketing campaign, with the theme, ‘why let good times go bad?’ The campaign will run for at least five years and is the biggest ever media spend on responsible drinking messages. For the first time, over 45 companies from the drinks industry have come together to work with Government and Drinkaware to tackle binge drinking among 18-24 year olds.
As an independent charity, Drinkaware is responsible for delivering the campaign, making sure that young adults have the right information about the effect of alcohol misuse on their health and wellbeing.
Return to the Drinkaware site this coming Tuesday, 1 September and you will find extensive new content, video and interactive features that brings the campaign to life.
In keeping with Drinkaware’s approach, the campaign will not talk down to young adults or tell them what to do, instead it will offer practical tips to make sure good times don’t go bad, such as reminders to drink water or soft drinks, eat food and plan to get home safely.
We look forward to seeing you on Tuesday.
- Page last updated by
- Root User, 04 Sep 2009.
- Page checked on
- 15 Jul 2009
