What we do
Drinkaware aims to increase awareness and understanding of the role of alcohol in society, enabling individuals to make informed choices about their drinking. We do this by undertaking innovative and engaging campaigning, educational and partnership work.
Our Trustees meet regularly to discuss our strategic objectives and to monitor our programmes of work. Our core outputs include:
Tactical campaigns, taking our messages to key audiences
- Development of education and information resources
- Drinkaware Grants providing project aid for local and national initiatives
- Research into consumer understanding and attitudes to alcohol
Creating awareness of
- Why and how to drink safely and responsibly
- The impact of alcohol misuse on society and on the health and well being of individuals, their families and communities.
Improving attitudes to
- Increasing the motivation for and personal responsibility to drink safely and appropriately
- The unacceptability of binge drinking and drink related disorder
Effecting change
- Effecting positive changes in behaviour related to alcohol consumption
- Page last updated by
- Root User, 19 Apr 2010.
- Page checked on
- 16 Sep 2008
