About us

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Drinkaware aims to change the UK’s drinking habits for the better. We promote responsible drinking and find innovative ways to challenge the national drinking culture to help reduce alcohol misuse and minimise alcohol-related harm.

An independent, UK-wide charity, we are supported by voluntary donations from across the drinks industry to equip people with the knowledge they need to make decisions about how much they drink.

We work with the drinks companies and retailers to help tackle alcohol misuse. We also work with organisations and individuals across the UK to fulfil the educational, community and awareness campaigning function envisaged in the Government's Alcohol Harm Reduction Strategy. We do this by providing accessible, evidence-based information about alcohol and its effects to employers, young people, teachers, parents and community workers. Using a range of mediums, such as film, multimedia and TV, we help dispel myths and present the honest facts about alcohol.

Unless otherwise stated, a medical review of content on the Drinkaware website was undertaken by Professor Paul Wallace.