Drinkaware was approached early in 2010 by the Home Office to work with the Newquay Safe Partnership to address drink-related anti-social behaviour and disorder related to Newquay being a destination for 16–17 year olds celebrating the end of their GCSE exams.
The Newquay Safe Partnership brought together police, council, residents, local businesses and organisations, including pubs, clubs, off-licenses, to tackle alcohol misuse and irresponsible behaviour in Newquay.
Drinkaware helped the partnership with its planning and implementation, which in its first year contributed to a 19% reduction in crime and anti-social behaviour in the area. It was estimated that the crime reduction achieved by Newquay Safe delivered savings of £258,000.
The partnership’s good work was recognised with four awards, including Responsible Drinks Retailing Local Authority of the Year and CRIP Local Public Services Partnership Excellence Award.