These reports offer a unique insight into the drinking attitudes and behaviour of Drinkaware’s three main target audiences:

  • Young Adults - 18-24 year olds who are regular drinkers.
  • Adults aged 25-44 years old who drink regularly over the government's daily unit guidelines
  • Parents of young people aged 11-17 years old (circa 6 million)

Drinkaware Attitudes and Behaviours Executive Summary 2012

Drinkaware Attitudes and Behaviours - 18-24 year olds 2012

Drinkaware Attitudes and Behaviours - 25-44 year olds 2012

Drinkaware Attitudes and Behaviours - parents and young people 2012