The agency has been tasked to create a new approach to Drinkaware’s Drink Free Days campaign - encouraging middle-aged drinkers to take more days off from drinking to reduce the health risks from alcohol.

The Corner will be responsible for a fully integrated campaign encompassing all touch-points, including partnerships.

Mark Chandler, Director of Marketing & Partnership Activation at Drinkaware said: “The Corner impressed us throughout the pitching process and immediately understood our brand.

“We’re now looking forward to working with the team on the creative ideas they pitched for Drink Free Days, helping more people reduce the risk of alcohol related harm.”

Neil Simpson, Founding Partner and CEO at The Corner, said: “The Drinkaware team have got ambitious plans, and a critical cultural message that The Corner are proud to help amplify.’’