Drinkaware Roadshows 2016


19th May 2016


Blog categories


Highlights of the Roadshow

  • We exclusively launched the new Midlife Men campaign targeting 45-64 year old men who drink excessively in the home
  • Update on the development of Drinkaware Crew, our innovative in-venue scheme to help reduce alcohol harm among young people on a ‘drunken night-out’
  • Key note speech from Karen Bradley MP offering government perspective on the role alcohol can play in the Modern Crime Prevention Strategy
  • Key note speech from Lyn Brown MP offering an opposition perspective
  • Panel discussion involving local government, industry, public health figures, Drinkaware CEO, Elaine Hindal and Chaired by Fiona Bruce MP.

Key note speakers

Karen Bradley MP - Minister for Preventing Abuse, Exploitation & Crime Prevention


Lyn Brown MP, Shadow Home Office Minister


Our Campaigns

Drinkaware 2016: ‘Drunken Nights Out’ campaign

In 2015 we continued our work to reach 18-24 year olds with our #GropeFreeNights campaign and challenge the norms of a ‘drunken night out’ by working with venues and local partners to introduce our intervention scheme, Drinkaware Crew.

Drinkaware 2016: Midlife Men campaign

Our integrated three year campaign aims to reach UK males aged 45-64 who are drinking above the low risk guidelines and encourage them to reduce their routine at-home drinking by persuading them that small reductions in alcohol can make a big difference to their health.

If you have any questions about the Roadshows please contact our Partnerships Team on partnerships@drinkaware.co.uk