We recently released our first annual Drinkaware Monitor 2014, packed full of the latest insights into how much people are drinking, when and why?
We’ve surveyed over 2,000 people to put together this year’s Monitor. No wonder it’s almost 80 pages long! Other than being thick enough to wedge a door open, the main purpose of the Monitor is to understand more about attitudes to alcohol so we can help more people.
Journalists, researchers and policy-makers are welcome to use it. But this wealth of information is pretty damn fascinating (if we do say so ourselves), so we thought you’d like to take a look at some of the main findings.
So, here we go….
Middle-age people are Britain’s hidden drinkers. 3.2 million people aged 45-64 regularly drink more than 18-24 year olds. That’s despite being more aware of the damage it could do to their health than younger people.
Our infographic explains all:
How much is too much?
- The majority of UK adult drinkers can be classed as ‘lower risk drinkers’ meaning they drink no more than:
- 14 units a week (women)
- 21 units a week (men)
- A quarter drink more, while 7% drink enough to be ‘higher-risk’
Why do people drink?
- Most people (72%) drink to make social events more fun or to enjoy a party (69%)
- One of the least common reasons to drink is to be liked (28%)
Who’s drinking to get drunk?
- 26% of people say they never get drunk
- 12% of drinkers end up getting drunk every time or most times they drink
- 25% have experienced memory loss because of drink in the last year
- 13% say their drinking has harmed their finances
How people are trying to drink less?
- 1 in 5 people would like to cut back on alcohol
- The most popular reasons for saying ‘no’ to a tipple is because it’s a school..or work night
- 44% opt for soft drinks in between alcohol
- 29% are willing to try low alcoholic drinks
- While the same number try drinking from a smaller glass
Although the Drinkaware Monitor paints a picture of UK drinking habits, behind the stats are real people.
If you’re worried about how much you’re drinking try our quick alcohol self-assessment test.
And if you fancy reading the full report the Drinkaware Monitor 2014 is available to download now.
What do you think about our findings? How do you try and cut back?