Stay with your pack awareness campaign
Encouraging young adults to stay with their friends on a night out.
As a result of the vulnerability caused by alcohol within then night-time economy the we identified in our Drunken Nights Out: motivations, norms and rituals in the night-time economy report we developed our ‘Stay with your pack’ campaign.
Stay with your pack was a social media and point of sale campaign aimed at 18-24 year olds. It encouraged young people to stay with their friends on nights out to stay safe – and have fun! Drawing on use of the word ‘pack’ the campaign feature wolf imagery and the pun of not going ‘lone wolf’.
The campaign initially ran from September to November in 2016 in the North West of England, with plans for further role out.