The campaign launched in Nottinghamshire on 17 October 2014. The campaign has been developed with the aim of encouraging young adults to not tolerate sexual harassment on a night out and remind them it’s behaviour that’s as unacceptable on a night out as it is at any other time.
The campaign was created in response to a behavioural insight research report into the harms associated with excessive drinking in the night time economy conducted by Simon Christmas Ltd and published in September 2014.
Both the report and a corresponding survey revealed the true extent of sexual harassment and unwanted sexual attention that young adults experience on nights out. The full research report ‘Drunken Nights Out: Motivations, norms and rituals in the night-time economy’ is available to view here, along with the executive summary.
An eight week awareness campaign aimed at 18-24 year olds with the message ‘You Wouldn’t sober, You Shouldn’t drunk’ was visible in cinemas and popular venues across Nottinghamshire as well as on digital platforms such as YouTube and Spotify.
There were also ‘Club Hosts’ employed in popular night spots in and around Nottingham at the weekends for people to report any instances of unwanted sexual attention to, and to help ensure a safer social environment for
These two campaigns were created in partnership with the Nottingham Local Alcohol Action Area (LAAA) and the results will be published in Spring 2015.