The agenda for the day included an exclusive first look at the findings from Drinkaware’s review into the impact of alcohol on the adolescent brain. One of the review’s authors, Professor Sarah-Jayne Blakemore from the Institute of Cognitive Neuroscience at UCL unveiled the findings during her presentation.

Independent researchers, Dr Simon Christmas and Fiona Seymour also revealed their findings from their review and research, commissioned by Drinkaware, on drunkenness in the night time economy.

We showcased our work with Berkshire Public Health Partnership that resulted in 24,000 ‘What’s in Your Glass?’ kits being distributed in 150 pharmacies across Berkshire, as well as the Spot the Difference campaign with the Scottish Government Alcohol Industry Partnership (SGAIP) in Glasgow which encouraged shoppers to swap to a lower ABV equivalent of their usual purchase.
A lively discussion on technology and behaviour change from Professor Karen Pine from the University of Hertfordshire was one of the highlights of the afternoon sessions.

Live commentary from the event was posted on Twitter @drinkaware and delegates and speakers used the hashtag #drinkaware14 to comment on the day's main themes and debates.

Speaker biographies

Dr Lisa McNally - Consultant in Public Health, Bracknell Forest Council, Berkshire. View Lisa's presentation on the 'What's in Your Glass?' Berkshire campaign.

  • Dr Lisa McNally is a Consultant in Public Health for Bracknell Forest. Over her career she has specialised in the development of stop smoking support within mental healthcare settings. Lisa has authored a number of research articles and books, including Smoking & Mental Health (2006) and Quitting in Mind (2009). Her other projects include work with the National Centre for Smoking Cessation Training (NCSCT), the World Health Organisation (WHO), and the National Institute for Health & Clinical Excellence (NICE).

Carol Hayden - Director of Research and Evaluation - Shared Intelligence. View Carol's presentation on the evaluation of the 'What's in Your Glass?' Berkshire campaign.

  • Carol Hayden is a Director of Shared Intelligence, leading on research and evaluation. Her areas of specialist knowledge include economic and community regeneration, equalities, and public service improvement through partnership working. Recent commissions have included evaluations of the Boots-Macmillan Partnership and the Tower Hamlets Healthy Borough Partnership.
    Prior to joining Shared Intelligence, Carol was Head of Neighbourhood Renewal Research at the Department of Communities at Local Government, She has also worked as a Strategic Policy Advisor at the Audit Commission, specialising in regeneration and equalities; as a Principal Research Associate at the Local Government Centre at the University of Warwick; and in a range of management roles in local authorities and partnerships in the West Midlands.

Douglas Meikle - Alcohol Policy Manager - The Scotch Whisky Association. View Douglas' presentation on the SGAIP 'Spot the Difference' Glasgow campaign.

  • Douglas Meikle is Alcohol Policy Manager at The Scotch Whisky Association and has worked in the alcohol industry for over 20 years. Douglas joined United Distillers in 1992 where he held regulatory and public affairs roles. In 2003 he joined the Scotch Whisky Association European Affairs Departments before moving to his current role as Alcohol Policy Manager in 2007.
    Douglas, along with a colleague in the Alcohol Policy Team of the Scottish Government, provides the Secretariat to the Scottish Government Alcohol Industry Partnership (SGAIP).

Peter Harrison - Creative Director - Brainjuicer. View Peter's presentation on the evaluation of the 'Spot the Difference' Glasgow campaign.

  • Peter Harrison is Creative Director at BrainJuicer – recently voted the most innovative market research agency for the 3rd year running. Inspired by groups like the government Behavioural Insights team, and writers such as Dan Ariely and Daniel Kahneman, his interest lies in understanding the situational factors behind people’s actions and how to change their behaviour. In 2012 he spearheaded the creation of the Behaviour Change Consultancy within BrainJuicer which helps clients apply learnings from the behavioural sciences to their marketing challenges, this has included such diverse briefs as promoting hand washing behaviours in hospitals, helping incontinence sufferers seek proper help and increasing water consumption in pubs.

Professor Sarah-Jayne Blakemore - Royal Society University Research Fellow and Professor in Cognitive Neuroscience at UCL. 

  • Professor Sarah-Jayne Blakemore is a Royal Society University Research Fellow and Professor in Cognitive Neuroscience at UCL. She is Leader of the Developmental Cognitive Neuroscience Group at the UCL Institute of Cognitive Neuroscience. Her group's research focuses on brain development in human adolescence. Sarah-Jayne studied Experimental Psychology at Oxford University (1993-1996) and then did her PhD (1996-2000) at UCL, with Chris Frith and Daniel Wolpert, investigating schizophrenia. Sarah-Jayne has an interest in the links between neuroscience and education. She co-authored a book with Uta Frith called The Learning Brain: Lessons for Education. She sat on the Royal Society BrainWaves working group for neuroscience, education and lifelong learning, and sits on the Royal Society Vision Committee for Science and Mathematics Education.

Professor Karen Pine - Professor of Psychology at the University of Hertfordshire and co-founder of Do Something Different.

  • Professor Karen Pine is Professor of Psychology at the University of Hertfordshire and co-founder of an innovative approach to behaviour change called Do Something Different. Professor Pine’s academic research is internationally renowned and has been published and presented all over the world. She is also the author of five popular books, most recently ‘Flex: Do Something Different. How to Use the other 9/10ths of your Personality’. Do Something Different is now delivered to people via digital technologies. It addresses issues where people need to change but struggle to, helping them to change their behaviour with small simple steps, or ‘one Do at a time’.

Dr Simon Christmas & Fiona Seymour - Independent researcher and independent strategic communications consultant. 

  • Dr Simon Christmas is an independent researcher with extensive experience of research into motivation, engagement and segmentation. Working across the private and public sectors, Simon helps his clients to understand behaviour and engagement from the perspective of the agent – the target audience, consumer, service user or citizen – in order to develop better strategies, products, services, propositions or behaviour change interventions. Past clients include Defra, DfT, DH, Shelter and BT. Simon holds a BA, MPhil and PhD in Philosophy and a BSc in Psychology. He is a Visiting Senior Research Fellow at Centre for Public Policy Research, King’s College London.
  • Fiona Seymour is an independent strategic communications consultant with considerable experience in a number of senior roles in the private, government and not-for-profit sectors. She was Head of Marketing at the Department for Transport (2006 – 2012), where she managed the THINK! road safety brand and contributing to consistent year on year reductions in road casualties with behaviour change campaigns on a range of topics such as drink and drug driving; speeding, seat-belt wearing and child and adolescent road safety. Before that she was Head of Strategic Communications at the Department for Education (2004 – 2006), and Strategic Communications Consultant at COI (2002 – 2004)