2014 Underage Drinking Campaign – Summary Evaluation

The aims of the campaign were to:

• Support parents by reminding them to have conversations about alcohol with their children
• Provide factual information about alcohol in an accessible way to help parents structure these conversations 

The key messages were:

• Drinking underage is associated with a number of risks, such as engaging in risky sex, being exposed to violence, getting injured and underperforming at school.
• Talk to your child about all the risks of drinking alcohol underage so that they are able to reduce the risk of future harm from drinking alcohol. 
• Drinkaware can support you with the facts and advice to help inform a conversation with your child. Find out more at www.drinkaware.co.uk/underagedrinking 

Outcomes and impact

Included in the summary evaluation of the underage campaign are the outcomes and impacts, which contain:

• Visibility and reach
• Parents' response to the campaign