Home> Press releases >Hollyoaks babes say 'Get Watered, Not Slaughtered' as they promote Drinkaware's smarter drinking tips for a good night out

Hollyoaks babes say 'Get Watered, Not Slaughtered' as they promote Drinkaware's smarter drinking tips for a good night out

21 Sep 2010

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New research shows young adults wasting hours on hangovers

Two thirds of young adults (66%) spend at least half a day recovering when they have a hangover, according to new research by alcohol awareness charity Drinkaware*.  On average, hangovers occur more than twice a month and one in 10 18-24 year olds waste an entire day suffering the ill effects of drinking too much the night before.

 

To help avoid a hangover and a good night taking a turn for the worse, Hollyoaks babes Claire Cooper (who plays Jacqui McQueen) and Gemma Merna (who plays Carmel Valentine, nee McQueen) are fronting Drinkaware’s ‘Why Let Good Times Go Bad?’ campaign. 

 

The Hollyoaks water babes are encouraging young adults to ‘get watered not slaughtered’ by drinking water or soft drinks to space their alcoholic drinks on a night out.  Encouragingly, one in 10 (11%) young adults already claims to drink water or a soft drink in between every alcoholic drink.

 

Commenting on the campaign, Hollyoaks babe Gemma Merna who plays character Carmel Valentine, nee McQueen in the hit TV series, says:

 

“We all like a good night out but it’s never good to have that drink which tips you over the edge and ruins not only your night but the next day too. Believe me, I’ve learnt the hard way! Get watered, not slaughtered and don’t let the good times go bad.”

 

As well as encouraging young adults to drink water or soft drinks on a night out, the ‘Why Let Good Times Go Bad?’ campaign, run in partnership with more than 40 companies from across the drinks industry and Coca-Cola Great Britain, presents other smarter drinking tips including eating before drinking and looking after your mates. The tips are designed to avoid a good night going bad and feeling awful the next day. The research of 2,000 young adults conducted by ICM also showed that 29% of young adults who drink have missed out on studying because of a hangover, 22% forfeit going to the gym and 14% have missed work or lunch with friends or family as a result of drinking too much.

 

Chris Sorek, Chief Executive of Drinkaware, says: "Drinking water or soft drinks on a night out is a simple thing to do but it can really help young adults stay in control of their drinking on a night out.

 

“Apart from drinking too much, hangovers are caused by ethanol, the alcohol in our drinks, which acts as a diuretic. This makes you pee more and as a result become dehydrated, one of the main causes of the headache, dry mouth, dizziness and constant nausea that people often suffer if they’ve over indulged the night before.

 

“Obviously the best way to avoid a hangover is not to drink too much, but not drinking on an empty stomach and drinking plenty of water or soft drinks can help avoid a good time going bad and the dreaded morning after feeling the next day.”

 

As part of the ‘Why Let Good Times Go Bad?’ campaign, more than 16,000 pubs and bars across the UK during September will carry campaign posters and drink mats alongside 7,000 supermarkets, convenience stores and off licences.  The campaign logo will feature on more than 13 million products.

 

Ends

 

For more information please contact the Drinkaware media team:

Laura Ellis: 020 7766 9914 or 07917 135 436

lellis@drinkaware.co.uk

 

NOTES TO EDITORS

*Based on 1,582 18-24 year olds who drink alcohol one or more times a month. Half a day is defined as those spending between three hours and a full day recovering from a hangover.

ICM interviewed a random sample of 2000 UK adults aged 18-24 from its online panel between 5th-11th August 2010. Surveys were conducted across the country and the results have been weighted to the profile of all adults.  ICM is a member of the British Polling Council and abides by its rules.  Further information at www.icmresearch.co.uk.

About ‘Why Let Good Times Go Bad?’

‘Why Let Good Times Go Bad?’ is a five year £100 million campaign to challenge the social acceptability of drunkenness among young UK adults. Run by alcohol awareness charity Drinkaware in partnership with the drinks industry and Government, the campaign provides consumers with smarter drinking tips to help avoid a good night taking a turn for the worse.  For more information about the campaign please visit www.drinkaware.co.uk/why-let-good-times-go-bad

Participating companies: AB-InBev UK Ltd; Admiral Taverns Ltd; ASDA Stores Ltd; Bacardi Brown-Forman Brands; Bargain Booze Ltd; Beverage Brands (UK) Ltd; Bibendum Wine Limited; Burns Stewart Distillers Ltd; C&C - Tennants / Magners; Carlsberg UK Ltd; Charles Wells Ltd; Constellation Europe Limited; Coca-Cola Great Britain; Co-operative Group; Daniel Thwaites plc; Diageo Great Britain Ltd; Drinkaware; E & J Gallo Winery Europe; Maxxium UK Ltd (The Edrington Group Ltd/Beam Global Spirits and Wine); Enterprise Inns plc; Everards Brewery Ltd; First Drinks Brands Ltd / William Grant & Sons Ltd; Fosters EMEA ltd; Fuller Smith & Turner P.L.C; Heineken UK; Inver House Distillers Ltd; J D Wetherspoon plc; JW Lees & Co (Brewers) Ltd; Majestic Wine Warehouses Ltd; Marston's PLC; Mitchells and Butlers plc; Moet Hennessy UK Ltd; Molson Coors Brewing Company UK; Morrison's Supermarkets plc; National Union of Students; Pernod Ricard UK; Punch Taverns plc; SA Brain & Company Ltd; SABMiller plc; Sainsbury's Supermarkets Ltd; Shepherd Neame Ltd; Spar (UK) Ltd; St Austell Brewery Company Ltd; Tesco plc; Whyte and Mackay ltd; Young and Co's Brewery P.L.C.

About Drinkaware

Drinkaware (www.drinkaware.co.uk) provides consumers with information to make informed decisions about the effects of alcohol on their lives and lifestyles. Our public education programmes, grants, expert information, and resources help create awareness and effect positive change. An independent charity established in 2007, Drinkaware works with the medical profession, the alcohol industry, government and independent members to achieve its goals.

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