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Drinkaware's response to the tax increase on alcohol

01 Apr 2010

Responding to the tax increase on alcohol announced in the Chancellors pre-election budget, Chris Sorek, Chief Executive of Drinkaware, says:

“Amending the under-taxing on cider is a responsible move by the Government but increasing the duty on alcohol won’t necessarily tackle alcohol misuse and change drinking behaviour.

“The financial, social, physical and emotional impact of alcohol misuse is felt by everyone in society so its imperative immediate action is taken to tackle the UK drinking problem in the long term.

Permanently changing our culture’s acceptance of binge drinking will require a range of measures and education must play a central role. Making sure consumers know the effects of regularly drinking to excess and providing tips and advice on cutting down will go a long way in changing people’s relationship with alcohol.”
-Ends-

For further information please contact the Becky Medhurst:
Email: bmedhurst@drinkaware.co.uk
Tel: 020 7766 9909
Mobile: 078 2797 1740

Notes to editors:
• Drinkaware (www.drinkaware.co.uk) provides consumers with information to make informed decisions about the effects of alcohol on their lives and lifestyles. Our public education programmes, grants, expert information, and resources help create awareness and affect positive change. An independent charity established in 2007, Drinkaware works with the medical profession, the alcohol industry, government and independent members to achieve its goals.
• Drinkaware advises sticking to the daily unit guidelines of 3-4 units for men (up to a pint and a half of lager) and 2-3 units for women (a 175ml glass of wine).

Page last updated by: Unknown, 10 May 2012.

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