Drinkaware's response to the Department of Health's alcohol effects campaign

29 Jan 2010

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Chris Sorek, Chief Executive of alcohol awareness charity Drinkaware, says:

“Regularly drinking more than your unit guidelines can lead to more than just a hangover. There are lots of hidden health harms associated with excessive alcohol consumption such as stroke, heart disease and cancer. The damage caused by drinking heavily can be grim and shockingly most people are unaware that it’s actually happening.

“We could all do with a gentle reminder from time to time to re-evaluate the role alcohol plays in our everyday lives. Most people think the amount they drink is OK but only two large glasses of wine or a couple of pints a day could put you at risk. Rather than waiting for a scare to take stock of drinking habits, people can make some small changes to avoid serious health conditions. Sticking to the daily unit guidelines could make a big difference to overall wellbeing, both now and in the future.

“Advice and support about alcohol and its effects are crucial to helping people keep on top of their drinking and minimising the risks caused by alcohol misuse. For more information on changing your drinking habits visit www.drinkaware.co.uk.”

Ends

For further information please contact:
Laura Ellis
Communications Assistant, Drinkaware
Email: lellis@drinkaware.co.uk
Tel: 020 7307 7459
Mob: 078 2797 1740

Notes to Editors

• Drinkaware advise men to stick to the recommended guidelines of 3-4 units a day (a pint and a half of lager) and women stick to 2-3 units per day (a 175ml glass of wine).
• Drinkaware (www.drinkaware.co.uk) provides consumers with information to make informed decisions about the effects of alcohol on their lives and lifestyles. Our public education programmes, grants, expert information, and resources help create awareness and effect positive change. An independent charity established in 2007, Drinkaware works with the medical profession, the alcohol industry, government and independent members to achieve its goals.

Page last updated by
Root User, 19 Apr 2010.