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“Tackling the UK binge drinking problem will require a range of measures and while minimum pricing, new licensing legislation and tighter advertising controls can be part of the solution, it is imperative we challenge people’s relationship with alcohol first and foremost.

“Educating people about the effects of regularly drinking to excess and providing practical tips on cutting down will help change people’s behaviour towards alcohol and discourage the acceptability of drunkenness. 

“Regularly exceeding the daily unit guidelines* can increase people’s chances of developing liver damage, some cancers and mental health issues – as well as compromise personal safety and leave people vulnerable to crime.

“For information and advice on alcohol and its effects visit www.drinkaware.co.uk.”

Ends

To interview a spokesperson, please contact:
Becky Medhurst
Communications Officer
Email: bmedhurst@drinkaware.co.uk
Tel:     020 7766 9909
Mob:   078 2797 1740

Notes to Editors:
• *Drinkaware advises men to stay within the recommended guidelines of 3-4 units of alcohol per day (equivalent of a pint and a half of lager) and women to stay within 2-3 units per day (equivalent of a 175ml glass of wine).
• Drinkaware provides consumers with information to make informed decisions about the effects of alcohol on their lives and lifestyles. Our public education programmes, grants, expert information, and resources help create awareness and effect positive change. An independent charity established in 2007, Drinkaware works alongside the medical profession, the alcohol industry and government to achieve its goals.  For further information visit www.drinkaware.co.uk 

Page last updated by

Becky Medhurst, 02 Jun 2010.