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Drinkaware's reaction to ban on promotional offers

19 Jan 2010

Reacting to new measures from the Government which include a ban on ‘all you can drink’ promotional offers and new tax proposals from the Conservatives, Chris Sorek, Chief Executive of Drinkaware, says:

“Pub crawls and other promotional offers that encourage drinking to get drunk can put young adults at risk. Any measures that tackle the British binge drinking culture should concentrate on changing people’s attitudes and the acceptability of drunkenness in our society.

“Making sure people know the effects of regularly drinking to excess is an important part of changing our drinking culture. When it comes to binge drinking in particular, it’s imperative that we give young adults tips and advice to help reduce the risk caused by drinking too much. Encouraging people to space their alcoholic drinks with water won’t solve the problem of binge drinking, but will help slow their drinking down.”

Ends

Notes to Editors

· Drinkaware advise men to stick to the recommended guidelines of 3-4 units a day (a pint and a half of lager) and women stick to 2-3 units per day (a 175ml glass of wine).

· Drinkaware (www.drinkaware.co.uk) provides consumers with information to make informed decisions about the effects of alcohol on their lives and lifestyles. Our public education programmes, grants, expert information, and resources help create awareness and effect positive change. An independent charity established in 2007, Drinkaware works with the medical profession, the alcohol industry, government and independent members to achieve its goals.

Page last updated by: Root User, 19 Apr 2010.