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Drinkaware response to Public Health White Paper announced by Health Secretary Andrew Lansley today

30 Nov 2010

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Responding to the Public Health White Paper Chris Sorek, Chief Executive of alcohol awareness charity Drinkaware, says:

 “We welcome the Government’s overall approach to improving the health of the nation. As our own experience shows, simply telling people not to drink doesn’t work. We need creative nudges in order to really change behaviour and encourage greater personal responsibility. Only by changing long term attitudes will we get to grips with our drinking culture.

“As the White Paper makes clear, more needs to be done in the short term too. Our evidence shows not enough people know about how much they’re really drinking and too many adults still do not appreciate the long term health impacts of excessive drinking. One useful nudge that we believe will make a difference is improving the understanding of unit equivalents so consumers know how much is too much. We also need to do more to educate our children about the effects of alcohol and send a clear message that drunkenness is socially unacceptable.

“We look forward to working with the Government to continue changing attitudes to alcohol and improve the nation’s health for the better.”

Ends

For more information please contact:

Laura Ellis

Communications Officer

Email: lellis@drinkaware.co.uk 

Tel:     02077 669914

Mob:   07917 135436

 

Notes to Editors:

  • Drinkaware advises men to stay within the recommended guidelines of 3-4 units of alcohol per day (equivalent of a pint and a half of lager) and women to stay within 2-3 units per day (equivalent of a 175ml glass of wine).
  • Drinkaware provides consumers with information to make informed decisions about the effects of alcohol on their lives and lifestyles. Our public education programmes, grants, expert information, and resources help create awareness and effect positive change. An independent charity established in 2007, Drinkaware works alongside the medical profession, the alcohol industry and government to achieve its goals.  For further information visit www.drinkaware.co.uk 
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