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Drinkaware response to Government's plan to consult public on banning below-cost selling of alcohol

03 Jul 2010

Responding to the coalition Government’s plan to consult the public on options to ban below-cost selling of alcohol, Chris Sorek, Chief Executive of alcohol awareness charity Drinkaware, says:

“Giving the public an opportunity to have their say on an issue that directly affects them is a positive move by the Government but tackling alcohol misuse in the UK will require a range of measures. While banning below-cost selling of alcohol can be part of the solution, altering price alone won’t solve our binge drinking problem.

“Supply and price are not the only factors driving alcohol misuse - demand and attitudes towards alcohol are crucial. It is imperative we focus on tackling issue - people’s relationship with alcohol as well. Educating people about the effects of regularly drinking to excess and providing practical tips on cutting down will help change will help change people’s behaviour towards alcohol and discourage the acceptability of drunkenness.

“Regularly exceeding the daily unit guidelines* can increase people’s chances of developing liver damage, some cancers and mental health issues – as well as compromise personal safety and leave people vulnerable to crime.

“For information and advice on alcohol and its effects visit www.drinkaware.co.uk.”

Ends

To interview a spokesperson, please contact:
Becky Medhurst
Communications Officer
Email: bmedhurst@drinkaware.co.uk
Tel: 020 7766 9909
Mob: 078 2797 1740

Notes to Editors:
• *Drinkaware advises men to stay within the recommended guidelines of 3-4 units of alcohol per day (equivalent of a pint and a half of lager) and women to stay within 2-3 units per day (equivalent of a 175ml glass of wine).
• Drinkaware provides consumers with information to make informed decisions about the effects of alcohol on their lives and lifestyles. Our public education programmes, grants, expert information, and resources help create awareness and effect positive change. An independent charity established in 2007, Drinkaware works alongside the medical profession, the alcohol industry and government to achieve its goals. For further information visit www.drinkaware.co.uk

Page last updated by: Unknown, 10 May 2012.