Home> Press releases >Win the 'Ultimate Day' - Drinkaware launches competition to give teens their dream day out

Win the 'Ultimate Day' - Drinkaware launches competition to give teens their dream day out

16 Jul 2009

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The summer holidays are looming and young people across the UK are thinking of ways to keep entertained as they find themselves facing weeks away from school. Following new research which shows that 51%* of young people get bored in the summer holidays and that 29% often drink alcohol because they are bored, alcohol awareness charity Drinkaware has launched ‘The Ultimate Day’ competition, which will give five lucky teenagers – and up to three of their mates – the chance to win their dream day out.

Drinkaware has launched ‘The Ultimate Day’ to help combat boredom over the summer period by setting young people a challenge to creatively demonstrate how they would have fun without alcohol. ‘The Ultimate Day’ asks entrants to upload a video or image of themselves to www.theultimateday.co.uk, alongside an explanation of their ideal day for them and their mates.

Whether it’s living the life of a rock star for a day, having a celeb-style makeover and photoshoot, or starring in their own movie, it doesn’t matter – if the entry is persuasive enough, it stands a great chance of winning one of the five prizes to make it happen. The winning entries will be judged by a panel that includes an impartial young person who is under 18 and Drinkaware representatives. Along with the five main ‘Ultimate Day’ prizes, there are also weekly prizes up for grabs on the website such as go-karting, football stadium tours, and makeovers.

The competition is open to anyone aged 16-17 (however, the weekly prizes are also available to 13-15 year olds) and there are only three main rules: 1) The day has to be experience-based (so no unlimited shopping sprees!), 2) The day can’t contain anything illegal (so no alcohol!) and 3) It’s got to be all about having fun!
Entrants can upload their entry now at www.theultimateday.co.uk and from 30th July visitors to the site will be able to vote for their favourite entries. The top voted entries will then be judged by ‘The Ultimate Day’ panel, with the winners announced in September.

Chris Sorek CEO of Drinkaware said,

“Our research shows that seven out of 10** young people drink once a week or more, and these figures are likely to increase over the summer holidays when teens are looking for ways to keep entertained. The Ultimate Day not only sets young people a challenge over the summer, it also gets them thinking about how to have fun without alcohol. It’s a great way to engage with young people about their alcohol consumption and the effect that it can have on their health and wellbeing.  We hope the competition really gets teenagers thinking creatively so that their ultimate day can become a reality.”

Ultimate Day entries can be uploaded at www.theultimateday.co.uk. The closing date for the competition is 31st August and terms and conditions will apply.

For further information, including interviews with spokespeople, please contact: Sophie Raine/Laura Bryce at Frank PR – 020 7693 6999, drinkaware@frankpr.it or Siobhan McCann at Drinkaware – 020 7307 7465 or 07827 971 744, smccann@drinkaware.co.uk

Notes to editors:
All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 1071 16-17 year olds in Great Britain. Fieldwork was undertaken between 3rd - 6th July 2009.  The survey was carried out online.
-          ** ICM interviewed 553 16-17 year olds via an 8 minute self completed survey conducted on the street throughout the UK between 21 February 2009 and 13 March 2009.
Drinkaware advises men to stick to the recommended guidelines of 3-4 units of alcohol per day (a pint and a half of lager) and women to stick to 2-3 units per day (a 175ml glass of wine).
Drinkaware (www.drinkaware.co.uk) provides consumers with information to make informed decisions about the effects of alcohol on their lives and lifestyles. Our public education programmes, grants, expert information, and resources help create awareness and effect positive change. An independent charity established in 2007, Drinkaware works with the medical profession, the alcohol industry, government and independent members to achieve its goals.
 

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