Home> Press releases >Drinkaware's response to the BMA Board of Science report on the Government’s tackling of alcohol misuse

Drinkaware's response to the BMA Board of Science report on the Government’s tackling of alcohol misuse

04 Sep 2009

Back to Press Release Printable version Send to a friend Share this link

In response to the BMA Board of Science report on the Government’s tackling of alcohol misuse, Chris Sorek, Chief Executive of Drinkaware, says:

“Effecting the cultural change needed to reduce the harm caused by alcohol misuse is the sole objective of the independent charity Drinkaware. To achieve this long-term goal all sectors, including government, businesses, community groups and individuals themselves need to be actively engaged.

"Drinkaware, which has high consumer awareness, is already in a unique position to deliver education campaigns with real impact. While funded by the alcoholic drinks industry, members of the trustee board from the medical community, a chief medical advisor and panel of medical experts ensure that consumers can have confidence in the accuracy and independence of the information Drinkaware provides online, in print and within our programmes of work.    Established less than three years ago, Drinkaware already reaches more than 1 million consumers each year through its website, with millions more utilising our drinks calculators, fact sheets and guides.

"While the debate will continue about the relative importance of education, regulatory and other interventions, consumers have a right to easily-accessed, independent and evidence-based advice about the effects of alcohol on their lives and lifestyles.  Such information is provided in the education campaigns run by Drinkaware to improve consumers’ knowledge. These campaigns are effective, as evidenced by the large and increasing number of people choosing to visit the website and the response to a recent Drinkaware campaign.  75% of high-risk drinkers said the campaign made them think about their drinking habits, whilst 57% said they would think about reducing their consumption.* ”

-Ends-

For further information please contact the Becky Medhurst:
Email: bmedhurst@drinkaware.co.uk
Tel: 020 7307 7453

Notes to editors:

*How Much is Too Much? research conducted by NfPSynergy November 2008

• Drinkaware (www.drinkaware.co.uk) provides consumers with information to make informed decisions about the effects of alcohol on their lives and lifestyles. Our public education programmes, grants, expert information, and resources help create awareness and affect positive change. An independent charity established in 2007, Drinkaware works with the medical profession, the alcohol industry, government and independent members to achieve its goals.


 

Page last updated by
Unknown, 10 May 2012.
 
Want instant feedback on your drinking?