30 Jul 2009
Reacting to a new report examining the current performance of the NHS in addressing alcohol harm, Chris Sorek, Chief Executive of Drinkaware, says:
“There is no doubt that too many people are drinking too much, not only putting themselves at risk of major health problems but also placing a huge burden on the NHS. In addition to health services for people suffering from the effects of alcohol misuse, preventative methods are also key. Education must play a central role in tackling alcohol misuse – it’s imperative that people know what they’re drinking and how it will affect them.
“Timely and trusted information about cutting back, having alcohol-free days and staying healthy can help people reduce the negative impact of alcohol misuse. Knowing about unit guidelines* and how alcohol can affect overall health and well-being can help people make informed decisions about drinking.
“Changing public attitudes and behaviour towards alcohol requires long-term and sustained commitment and a partnership between government, industry, health and voluntary sectors. Drinkaware's public education campaigns play a crucial role in raising awareness of the dangers of binge drinking.”
-Ends-
To interview a Drinkaware spokesperson, please contact:
Emily May
Communications Officer
Email: emay@drinkaware.co.uk
Tel: 020 7307 7459
Mob: 078 2797 1738
Notes to editors: