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Drinkaware's reponse to predicted rise in alcohol related deaths

03 Nov 2009

Reacting to new figures from the Alcohol & Health Research Unit at the University of the West of England, which predicts tens of thousands of people will die from alcohol-related causes by 2019, Chris Sorek, Chief Executive of Drinkaware, says:

“The large majority of adults drink, which can make it easy to forget that misusing alcohol can cause serious health risks and even death. Recognising that so many people could die as a result of excessive drinking shows how important it is for people to know the effect alcohol can have on their health and wellbeing.

“When it comes to alcohol, some adults mistakenly think they don’t drink to excess, but regularly drinking over the daily unit guidelines can increase the chances of developing liver disease, some cancers and infertility.

“Figures about alcohol related deaths should remind us all to keep an eye on how much we are drinking. People can keep a drinks diary or tot up their units through the Drinkaware online unit calculator by visiting www.drinkaware.co.uk.”

Ends

For further information please contact Siobhan McCann, Communications Manager at Drinkaware on 020 7307 7465 or 0782797 1744.

Notes to Editors

• Drinkaware advises men to stay within the recommended guidelines of 3-4 units of alcohol per day (a pint and a half of lager) and women to stay within 2-3 units per day (a 175ml glass of wine).
• Drinkaware (www.drinkaware.co.uk) provides consumers with information to make informed decisions about the effects of alcohol on their lives and lifestyles. Our public education programmes, grants, expert information, and resources help create awareness and effect positive change. An independent charity established in 2007, Drinkaware works with the medical profession, the alcohol industry, government and independent members to achieve its goals.

Page last updated by: Root User, 19 Apr 2010.