Drinkaware targets women through netball fixtures
03 Nov 2009
Alcohol charity Drinkaware is using an international women’s netball fixture to target female drinkers. Tapping into the popularity of the most-played female sport in the UK, the charity’s logo will be advertised on the perimeter of the court for international games featuring England, Australia and New Zealand, broadcast on Sky Sports on Wednesday 14th October and Friday 16th October.
Approximately half a million viewers are expected to tune in to watch the netball games during the eight hours of coverage, giving Drinkaware a unique opportunity to reach a predominantly female audience. One third of women drink more than the recommended daily guidelines and around one in 14 women drink every day(1), putting them at increased risk of liver damage, breast cancer and infertility.
Chris Sorek, CEO of Drinkaware, says: “Alcohol has become a greater part of women’s lives over the past half century. Whether you’re talking about teenage girls binge drinking illicitly, women in their 20s and 30s drinking as part of their busy social lives and careers, or older women drinking more at home, women need to know the impact alcohol misuse can have on their lives.
“Alcohol affects women differently from men, which is why Drinkaware is targeting women to ensure they know the facts and can then make informed decisions about their drinking. Worryingly, seven out of 10 women don’t know the daily unit guidelines(2).
“Professional netballers will know the importance of exercising and maintaining a healthy lifestyle which is why we’ve tapped into a sporting event to help reach women. Keeping track of what they’re drinking and looking after themselves will help women to stay healthy and avoid risking infertility and other serious health conditions, like liver disease and depression.”
Drinkaware advises women to stay within 2-3 units of alcohol each day, the equivalent of a 175ml glass of wine or three single vodkas. For more information or to download a factsheet on women and alcohol visit www.drinkaware.co.uk. The charity has purchased two 10ft X 2’6ft advertising banners at the netball fixtures.
Ends
Notes to Editors:
1. NHS Information Centre, Statistics on Alcohol: England, 2009
2. YouGov Plc survey for Drinkaware. Total sample size was 2253 adults. Fieldwork was undertaken between 17th - 19th March 2009. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).
3. Drinkaware (www.drinkaware.co.uk) provides consumers with information to make informed decisions about the effects of alcohol on their lives and lifestyles. Our public education programmes, grants, expert information, and resources help create awareness and effect positive change. An independent charity established in 2007, Drinkaware works with the medical profession, the alcohol industry, government and independent members to achieve its goals.
- Page last updated by
- Root User, 19 Apr 2010.
