Drinkaware’s festive viral gives Christmas cheer on YouTube
09 Dec 2008
The Drinkaware Trust (Drinkaware) - the UK charity which aims to reduce alcohol harm – is using a comedy video to deliver messages about surviving the Christmas season. Loaded on YouTube, it is entitled ‘How to survive the office Christmas party’ and the five minute funny has already had 13,000 views in just over three days.
In Peep Show style, it brings to life Drinkaware’s Christmas alcohol guidance by following ‘Alex’, a 33 year old professional, as he gets ready and goes out to his work party – with hilarious results.
By following practical advice such as eating before the party and drinking soft drinks in between alcohol, Alex cringes as he watches his colleagues embarrass themselves, then gets his dream girl and truly has a Christmas to remember.
The film, which was produced by VideoJug, can also be viewed on Drinkaware.co.uk. It forms part of a wider Drinkaware campaign called ‘Tips for a Christmas to remember’, with a million tip cards being distributed to UK pubs, London taxis and Guinness Premiership rugby matches throughout December.
-Ends-
For further information please contact:
Emily May
Communications Officer
The Drinkaware Trust
Tel: 020 7307 7459
Email: emay@drinkawaretrust.org.uk
Notes to Editors:
The Drinkaware Trust is an independent charity set up by agreement of government, health and drinks industry leaders in 2006. Its sole purpose is to provide credible, independent and authoritative advice about alcohol to consumers, focussing on under-18s and adults aged 25-44 whose drinking puts them at risk of long-term harm.
To make this Christmas one to remember, Drinkaware’s suggests the following tips:
• Avoid drinking on an empty stomach – food slows down the absorption of alcohol
• Pace yourself, there’s no rush – drink slowly
• Include soft drinks in your celebration
• Don’t leave yourself vulnerable – plan your journey home
The morning after:
• Drink plenty of water to rehydrate
• Avoid ‘hair of the dog’ – it doesn’t work!
• Over-done it? Have two alcohol-free days
- Page last updated by
- Root User, 19 Apr 2010.
Key information about Drinkaware
Drinkaware aims to change the UK’s drinking habits for the better. We promote responsible drinking and find innovative ways to challenge the national drinking culture and tackle alcohol misuse.
An independent charity, we are supported by voluntary donations from across the drink’s industry to equip people with the knowledge they need to make decisions about how much they drink.
We also work with organisations and individuals across the UK, providing accessible information about alcohol and its effects to employers, young people, teachers, parents and community workers. Using a range of mediums, such as film, multimedia and TV, we help dispel myths and present the honest facts about alcohol.
No related content