Home> Press releases >Drinkaware in favour of independent, credible information

Drinkaware in favour of independent, credible information

13 Oct 2008

In response to the recent alcohol-related campaign, Derek Lewis, Chairman of The Drinkaware Trust believes "independent, credible and understandable information is key."

He added, " The statement by the government highlights the effects that excessive consumption of alcohol can have both on the health of consumers and on the wider community.”

“As Britain’s leading independent body, dedicated to providing the public with knowledge to help them make informed decisions about their drinking, we believe education has a critical role to play in changing the damaging aspects of our current drinking culture. Ultimately, change depends on decisions by individuals who need independent, credible and understandable information."

"This approach underpins the innovative point of sale campaign that we launched this week called “Know Your Drinks” which will initially be running in more than 12,000 retail outlets, providing very clear messages to consumers about what’s in their drinks and how to enjoy alcohol safely and sensibly."

"Drinkaware’s programme in the coming months will include a further major public education campaign, the launch of a youth programme, a revamped website and an expanded grants programme which will encourage community groups to initiate local alcohol awareness schemes."

"And, as always, we invite the public to visit drinkaware.co.uk to learn more about alcohol and take advantage of features like our drinks calculator which can help them monitor how much alcohol they are having.”

ENDS

Page last updated by: Root User, 19 Apr 2010.

Key information about Drinkaware

Drinkaware aims to change the UK’s drinking habits for the better. We promote responsible drinking and find innovative ways to challenge the national drinking culture and tackle alcohol misuse.

An independent charity, we are supported by voluntary donations from across the drink’s industry to equip people with the knowledge they need to make decisions about how much they drink.

We also work with organisations and individuals across the UK, providing accessible information about alcohol and its effects to employers, young people, teachers, parents and community workers. Using a range of mediums, such as film, multimedia and TV, we help dispel myths and present the honest facts about alcohol.

No related content